This study reported on the pragmatics of irony in humor in Vice Ganda's conversational jokes as an emerging drift in Philippine witticism. We analyzed a 52-token corpus of conversational witticisms (CWs) of the subject across the forms of media where he delivered this kind of witty and humorous utterances. Through the analyses made, We were able…

Grice's conversational maxims have been one of the most influential pragmatic theories up to now. The primary purpose of this study was to measure the comprehension of Iranian intermediate EFL learners in terms of English humor based on Grice's non-observed conversational maxims. Moreover, this study intended to find which of Grice's non-observed…

Corporate mission, a core part of corporate culture, plays an important role in the development and competition of companies. The study of mission statements is beneficial to both companies and stakeholders. This paper explores corporate mission from the perspective of linguistics on the basis of speech act theory and adaptation theory and reveals…

In garden path (GP) jokes, a first dominant interpretation is detected as incoherent and subsequently substituted by a hidden joke interpretation. Two important factors for the processing of GP jokes are salience of the initial interpretation and accessibility of the hidden interpretation. Both factors are assumed to be affected by contextual…

Teachers who teach a new language grammar do not usually have the time and the proper situation to introduce humour when starting a new topic in grammar. There are many different opinions about teaching grammar. Many teachers seem to believe in the importance of grammar lessons devoted to a study of language rules and practical exercises. Other…

Humour is a universal phenomenon and has been studied in many fields of research such as literature, linguistics, psychology, sociology and philosophy. Humour is often expressed through language and it is little wonder that failure to understand humorous language causes breakdowns in communication. What is humorous might be culturally defined, and…