Discusses reasons for the failure of educational television (ETV) projects in various countries. Topics discussed include the Centre for Educational Television Overseas (CETO); the Multinational Project in Educational Technology; problems with television and video technology; management and planning; research; the role of visual learning; and…

Part of a major project of the Council for Cultural Cooperation, the project described was specifically designed to identify the aims of, the main approaches to, and problems encountered when teaching secondary school students how to use mass media, and to make proposals on how mass media education can be effectively delivered. Following a brief…