When lecturers integrate feature films and TV series (FF/TV) into their teaching, they are not always fully aware of how these media achieve their effects on students. Regardless of discipline, lecturers need a working knowledge of film literacy to effectively enable student learning through FF/TV representations. This study surveyed and…

The author gives an overview of typical learning outcomes in business education and assessment instruments that help measure and test these outcomes. Using data from a recently accredited program the author investigated the determinants of performance on assessment exams to help identify and evaluate differences between homegrown and standardized…

Based on research about humor, foreign languages, and instructional design, in the current study we examined whether successful learning is related to using different types of media. We compared the comprehension of an economic concept in novices (N = 82) under three conditions: a Wikipedia article, a funny, and a serious YouTube video. The media…

Indira Gandhi National Open University (IGNOU) of India uses multiple media and modes for reaching out to its distant learners. For most of the programmes offered to these learners, print is the master medium and other media supplement it. Instructions for the Bachelor in Education (B.Ed.), one of the popular programmes of IGNOU, are also…

This discussion of the educational potential of audiotape and videotape cassettes in distance teaching considers each medium individually, with examples of how the Open University has tried to exploit them in its teaching, and comments on some major differences between the two media and their implication for education. Characteristics of…

This study examines alternatives to direct transmission of television and radio programs for courses with low student enrollment at the Open University. Examined are cut-off points in terms of student numbers at which alternative means of distributing audio or audio-visual materials become more economical than direct television or radio…

This paper argues that recent developments in technology hold considerable promise for distance education. Audiocassettes, audiographics (the combining of natural sound, via the telephone or audiocassettes, with computer-generated graphics), videocassettes, and computer conferencing are used as examples to identify factors that should be…

Using the cognitive fit paradigm as a theoretical framework, this study compared the problem-solving performance of users of a hypertext-based learning aid to the performance of users of a computer-based linear text learning aid. Subjects were 103 undergraduate MIS (Management Information Systems) majors enrolled in an information systems analysis…