This report summarizes information found in a survey of the literature on radio as an educational medium which covered the published literature from many areas of the world. Comments on the literature reviewed are provided throughout the text, which is organized under seven major headings: (1) Radio, Mass Medium; (2) Radio, the Medium (broadening…

A study constituted the fifth phase of a programmatic research effort designed to develop and test a model of international communications media exposure and appraisal. The model posits that three variables--editorial tone, communication potential, and utility--have positive determinant effects on these dependent variables. Research was carried…

Proposes a framework for writing and evaluating scripts for narrative educational television that is aimed at producers and screenwriters and addresses essential elements of effective educational program design. Motivational factors are discussed, the target audience is considered, educational objectives are described, and examples from the Open…