The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

This study aims to explore the political cartoons that highlight the displacement of Palestinians in the village of Sheikh Jarrah. It investigates the way this discourse is portrayed as well as the predominant themes of these cartoons. The data of this study consists of eight political cartoons drawn from Palestinian online newspapers from May to…

In the way of commentary, I offer a brief, summative reflection on the complex, multifarious nature of people's semiotic engagements in and with space. Against the backdrop of three snapshot case studies, I suggest there are actually few neat boundaries to be drawn between the linguistic and non-linguistic, between the semiotic and the spatial,…

This essay explores the way that the social interactions of the classroom play a role in shaping sign production. It examines the talk of one second year Advanced Level English literature class in North London during their study of John Webster's "The Duchess of Malfi" through the lens of Volosinov's theories of language. It seeks to…

Purpose: This paper aims to propose a critical multimodal framework to understanding pedagogical materials that focuses on not only the verbal or the visual components but also the interaction between the two semiotic resources that constructs power relations as a result of intermodal interaction, and it further provides an example of an in-depth…

This article takes a linguistic anthropological approach to analyzing multilingualism in the linguistic landscape of the Amazonian city of Tena, Ecuador, a key locus of indigenous Kichwa language revitalization, identity formation, and politics. Following recent scholarly reconsiderations of multilingual linguistic landscapes as sites of…

This article looks at the ways in which the semiotics of authority are established and challenged during a secondary school English lesson on "The Strange Case of Dr Jekyll and Mr Hyde". I focus on the utterances of one student and the context of the classroom in which she finds herself as a means to explore the ways in which pedagogic…

As multivalent concepts, projects and formations such as China's Belt and Road Initiative continue to cleave through new spaces, it is increasingly important to attend to the construction, framing, maintenance and dissemination of the sign systems that enable them. Whether or not these systems constitute forms of cultural imperialism, move across…

This article examines the visual construction of the myth of the Albanian national leader in history textbooks. By applying visual social semiotics, it explores the function and usefulness of this myth during the critical years of Albania's self-isolation from 1978 to 1990. Depicted in recurring episodes that were decisive for the existence of the…

This article investigates how linguistic landscapes (LLs) can foster critical thinking about linguistic power relations and tensions in multilingual areas by acting as stimuli to reflect on the ethnolinguistic vitality of languages in a given region. We examine the pedagogical use of LLs as resources for the implementation of plurilingual…

In line with the post-Fishmanian turn that contributes to new understandings of social-semiotic practices in different contexts this study is concerned with the language management of 'backstage performers' of a three-star hotel kitchen crew in an Austrian alpine village that economically thrives on tourism, where employers and employees do not…

At the heart of the nineteenth-century educational soundscape lies a paradox. Whilst "modern" classrooms generally strived for orderly silence, the goal of its educational practices was the production of competent "citizens". Middle-class boys in particular were expected to acquire a voice fit for business, the professions, or…

Researchers have shown that mentoring has a positive impact on student teachers' professional learning during their practicum, but it can also be highly problematic due to the inherent power roles in mentor-mentee relationships. Via this study, I offer new insights by examining how we can leverage information technology to address the tensions…

This paper explores the different uses of symbols to express power and interpersonal relationship in Ngugi's bulkiest novel "Wizard of the Crow" (2006), with a few illustrations from "Matigari" (1987). It draws on the semiotic approach and identifies about a hundred discourse strings in which signs are used to express tenor…