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Direct linkPizarro Milian, Roger; Quirke, Linda – Journal of Marketing for Higher Education, 2017
This study empirically examines how for-profit career colleges in Ontario, Canada market themselves to prospective students. It uses a mixed-methods approach to review the content of 489 online promotional profiles representing 375 unique for-profit colleges. It finds that for-profit colleges adopt several distinct marketing strategies, including…
Descriptors: Foreign Countries, Institutional Advancement, Public Relations, Outreach Programs
Download full textHu, Chunyu; Li, Yuanyuan – Higher Education Studies, 2015
Discourse connectives (DCs) are multi-functional devices used to connect discourse segments and fulfill interpersonal levels of discourse. This study investigates the use of selected 80 DCs within 11 categories in the argumentative essays produced by L1 and L2 university students. The analysis is based on the International Corpus Network of Asian…
Descriptors: Persuasive Discourse, English (Second Language), Second Language Learning, Second Language Instruction
Mokkink, Lidwine B.; Knol, Dirk L.; Zekveld, Adriana A.; Goverts, S. Theo; Kramer, Sophia E. – Journal of Speech, Language, and Hearing Research, 2009
Purpose: Seven scales of the Communication Profile for the Hearing Impaired (CPHI; M. E. Demorest & S. A. Erdman, 1987) were translated into Dutch: Maladaptive Behavior, Verbal Strategies, and Nonverbal Strategies (within the area of Communication Strategies) and Self-Acceptance, Acceptance of Loss, Stress, and Withdrawal (within the area of…
Descriptors: Communication Strategies, Factor Structure, Adjustment (to Environment), Patients
Fotovatian, Sepideh – TESL-EJ, 2010
This paper provides an account of social integration and professional recognition of non-English-speaking-background (NESB) teachers of English in Australia. The case study profiles two Iranian postgraduate students of English teaching in an Australian university and describes their struggle to construct a social and professional identity. The…
Descriptors: Teacher Attitudes, Professional Recognition, Social Integration, Second Language Instruction
