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Peer reviewedGreene, Robert C., Jr.; Weldon, Peter K. – Journal of Marketing for Higher Education, 1996
A telephone survey of 328 graduates of a major Canadian university strongly supports continuation of the alumni newspaper, and found that: features are popular with specific subgroups; willingness to pay for the publication shows support for the paper but not a subscription fee; paid advertisements are acceptable; the university is popular in…
Descriptors: Alumni, Alumni Associations, College Administration, Foreign Countries
