The paper draws on two drama series in Asia and demonstrates that studying issues related to gender roles and equality through popular historical Asian drama series is both challenging and fruitful. The present study not only illustrates the complexity involved in studying gender roles and gender equality, but also suggests several teaching…

This paper presents evidence for the positive impact of television on 1,500 children, aged 6 to 16 years old, specifically concerning their conceptions of beauty. The role of television was repeatedly mentioned by the subjects although it was not the primary research goal of the researcher. Examples of children's descriptions of beauty as derived…

In April 1997 in the United Kingdom (UK), "Teletubbies," a television program designed for young children, debuted. Unexpectedly, it developed a cult following among college students. In April 1998 "Teletubbies" debuted in the United States (US) on PBS. A study compared alternative readings and deconstructions of…

In the United States, people have become resistant to advertising because they live surrounded by messages. However, in China, the average viewer is relatively naive about the use of commercial messages. An attempt was made to teach Chinese college students semiotic analysis of television commercials. Observations of Chinese television were made…

Examines the role of television in media education and investigates methodological and organizational principles adduced for the study of media during Mediamix, a weekly television program for 10- to 14-year olds shown on TV Malta. Results of an evaluation of the series, including surveys of viewers and teachers, are reported. (Contains 23…