We employ a behavioral-economic equation put forward by Hursh and Silberberg (2008) to explain human consumption behavior among substitutable food brands, applying a consumer-choice model--the behavioral perspective model (BPM; Foxall, 1990/2004, 2005). In this study, we apply the behavioral-economic equation to human economic consumption data. We…

The present study investigated the effect of the presence of the experimenter on behavioral sensitivity to contingency change. In history training, college students were exposed to differential reinforcement of low rate (DRL) and fixed-ratio (FR) schedules, and in testing, to a fixed-interval (FI) schedule. For the control group, instructions were…

Background: Changes in reward processing are thought to be involved in the etiology of attention-deficit/hyperactivity disorder (ADHD), as well as other developmental disorders. In addition, different forms of therapy for ADHD rely on reinforcement principles. As such, improved understanding of reward processing in ADHD could eventually lead to…

Rett syndrome is a neuro-developmental disorder that almost exclusively affects females. In addition to neuro-developmental regression and loss of hand skills, apraxia, deceleration of head growth, and increasing spasticity and scoliosis, a number of behavioural features are also seen, including stereotypic hand movements, hyperventilation and…

Examined whether a measure of self-reported, task-specific, efficacy expectations would correspond more with persistence or locus of control. Results indicated that beliefs in locus of control were strongly related to persistence and that efficacy expectations were not as significant. (RC)