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Direct linkJonbekova, Dilrabo; Kim, Tatyana; Kerimkulova, Sulushash; Ruby, Alan; Sparks, Jason – Higher Education Quarterly, 2021
The use of international scholarship programmes is part of a long-standing approach to human capital development in many developing and middle-income countries that finance studies at universities abroad and locally. Yet, many scholarship alumni struggle to thrive in their home country and encounter numerous difficulties in their transition to the…
Descriptors: Foreign Countries, Alumni, College Graduates, STEM Education
Mwenda, Amanda Bridget; Sullivan, Miriam; Grand, Ann – Journal of Marketing for Higher Education, 2019
Universities are no longer limited to traditional media platforms for recruitment advertising; increasingly, institutions are using online videos and social media to promote themselves locally and internationally. We analysed a sample of 81 YouTube videos that promote Science, Technology, Engineering, and Mathematics (STEM) courses in 40…
Descriptors: Universities, Marketing, Video Technology, STEM Education
