Zambia is home to a complex set of language practices, which involve languages being used in different ways across social contexts. Historically written communication has typically been associated with English with African languages mainly associated with used spoken contexts. Recently, however, there has been a shift in this pattern with African…

Although multimodality has received vigorous attention and debate in English as a foreign language (EFL) research and classroom pedagogies, the practicality of using multimodal activities in curricula that are designed to teach language skills rather than multimodality is under researched. This paper contributes to the ongoing need for practical…

With borders reopening after the COVID-19 pandemic, the travel industry has employed different methods to attract potential customers. One of the popular promotional strategies is advertorials. This study examines 75 travel advertorials from "the Telegraph," a national daily newspaper in the UK, to address two objectives -- 1) to…

Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

This article presents results from a case study which investigated how Norwegian English foreign language (EFL) learners, roughly aged 16-17, take action through redesigning a multimodal advertisement. Data was collected from a redesign task at the end of a 16-week intervention, in which three classes were introduced to critical visual literacy…

This study aimed to analyse local food product labelling and information and to develop a writing model focusing on local food product labelling and information. Ten entrepreneurs in one province in the south of Thailand selling local food products were selected. The research employed the quantitative research approach which involved three phases…

As the online education market continues to expand globally, teaching and advertising have converged in digital spaces in unprecedented ways. Driven by the attention economy, independent online educators must compete to cultivate a consumer base. To attract followers, they must engage not only in online teaching activities but also in…

English is regarded as a key to globalization or internationalization and future success for Taiwan and its people. One of the most extraordinary results of English-as-the-global-language of English teaching and learning in Taiwan is private English language schools are ubiquitous. Research into how private English language schools weld together…

The aim of the study is to verify employers and university students' perception of the importance of professional and soft competencies that is placed on the position of financial accountant in the Czech Republic. The study is based on the international knowledge oriented to the difference between university students and employers in perception of…

The neoliberal era is often surmised as the extension of the free market, increasing privatisation, and the commodification of everything. A large body of work has shed much light on the way in which during the neoliberal period, a discursive shift has taken place whereby language is increasingly seen in instrumental terms of "profit"…

English language teaching (ELT) and the training of English language teachers have long been important issues in Turkey. However, the related discussions and studies about ELT and English language teachers have mostly concentrated on the systems and issues in the public education sector. Aiming to fill this gap about the involvement of the private…

Today's media spectacle is shaping societies, cultures, and even our own values and identities at a global scale. Even though media can be used to promote education, democratic self-expression, and social progress, it is often used to perpetuate social injustices, prejudice, and violence. Media texts are exponentially displayed in physical and…

As many students worldwide receive second language (L2) English private tutoring (EPT) that shadows school curricula, examining student perceptions of it is essential to understanding their L2 learning. From the L2 Motivational Self perspective, students' "ideal L2 self," "ought-to L2 self" and "L2 learning…

One of the possible ways of assessing students' collaborative work in Virtual Exchange (VE) is by the use of Peer Assessment (PA) -- a formative assessment technique in which students review each other's work to provide descriptive feedback on the basis of a set of criteria. This article describes a VE procedure, in which students from three…