Not only does language practice in shop signs generate a sense of place with particular meanings to visitors, it also indicates the kind of economic activity performed in that place. By investigating and comparing the shop name signs in the two largest foreign migrant neighbourhoods in Guangzhou, specifically, Baohan Straight Street (African…

Recent research on multilingualism and emotions in the immigrant context indicates that negative emotions such as anxiety related to monolingual or cultural norms may prevail in immigrants' daily lives. Immigrants may respond to negative emotions with avoidance, for instance by avoiding using the language that makes them anxious. This study…

English has been for centuries seen as the native language of speakers in the English-speaking inner circle countries, as the second language of speakers in the former British-colony outer circle countries and as an international business lingua franca among speakers in the techno-economically powerful extended circle countries. Little is known…

This study aimed to analyse local food product labelling and information and to develop a writing model focusing on local food product labelling and information. Ten entrepreneurs in one province in the south of Thailand selling local food products were selected. The research employed the quantitative research approach which involved three phases…

The focus of this article is on the connection between education and the Hanseatic League, a topic largely neglected in educational literature, although the qualification needs of Hanseatic merchants had a remarkable influence on the development of German and European education. The Hanseatic League as a network between merchant families, friends…

The objectives of the study are to develop a curriculum for an English training for counter clerks in convenience stores in Chiang Mai, Thailand and to evaluate the effectiveness of the developed curriculum. A mixed-method research design was employed. In the curriculum development phase, participants were 20 counter clerks and 10 administrators…

The presence of Africans in China has been phenomenal since the late 1990s. In recent years, there has been a dramatic uptick in people from Africa coming to the major cities of China such as Guangzhou, Hong Kong, Macau, Yiwu, Shanghai, and Beijing. They are in the process of building linguistic, cultural, and economic bridges between their source…

This paper presents the first in-depth analysis of linguistic landscape (LL) of a migrant area in Dubai. While Arabic is the official language of the country, few foreigners learn it and English has become the lingua franca that allows migrant communities to communicate. Nonetheless, English and Arabic are mother tongues to a minority of resident…

Indigenous languages in poverty-stricken areas are often threatened by competition from the majority languages driving economic progress. Within the framework of the economics of linguistic exchanges, this paper discusses the possibility of transferring linguistic capital into economic capital, and the revaluation of minority languages to promote…

Language variation in a context is influenced by various factors. While there has been some research regarding English language variation, there has not been much research pertaining to Chinese variation (Gao, 2017; Xu, 2015). In the present study, we examined different language usages among different social classes of Tianjin in China in order to…

Increased attention to urban diversity as a site of study has fostered the recent development of linguistic landscape studies. To date, however, much of the research in this area has concerned the use and spread of English to the exclusion of other global languages. In a case study situated in Box Hill, a large suburb of Melbourne, we adopted a…

A Face-Threatening Acts (FTAs) is considered to be an act, including an utterance, that can damage a person's face. This study aims to identify FTAs unintentionally committed by tourism workers toward Japanese tourists. Drawing on a qualitative approach, this study involved 25 participants selected in purposive sampling, and interviews were…

This paper undertakes a sociolinguistic analysis of slangy expressions in Nigerian Pidgin. The corpus for this study was gotten systematically through participant observation of conversational discourses in everyday contexts amongst Nigerians living in the Warri-Ughelli-Sapele axes of Delta State. These linguistic data were then recorded and…

Simulation technique could be effective if it is cleverly manipulated and incorporated in a project-based learning context. This current study aims to explore students' learning experience in a project-based simulated business context. The participants were 51 second and third year students who took Business English as an elective course at a…

This paper considers the construction of social difference in the interactions of a couple as they communicate at home and work, with one another, their colleagues, and strangers in a superdiverse English city. In our linguistic ethnographic approach we observed, wrote field notes, audio-recorded key participants, took photographs, made…