This study investigates the use of design elements in the advertisement posters on the Facebook pages of ten Thai universities, comprised of five government and five private institutions. Using the Multimodal Corpus Analysis Tool (MCAT), the study systematically analyzed the color characteristics and dominant colors employed in the universities'…

Purpose: This study aims to understand the perception of young people regarding different communication strategies to promote proenvironmental disposal behavior. Based on the attention-interest-desire-action (AIDA) model, the study analyses how university students react to different communication approaches used by a university aiming at the…

Understanding and constructing domain-specific external representations, such as kinematic diagrams, is an important goal of engineering education. International standards (ISO 3952-1) prescribe their format in terms of graphical elements in black and white and two dimensions. However, during training, the canonical format is often modified under…

This study analyses the use of English in the linguistic landscape (LL) of Azogues, Ecuador. A representative sample of fixed signs in the economic centre of the city was photographed by the author in the summer of 2017, consisting of 171 photographed signs. This study analyses what linguistic features are used and how other semiotic resources…

STEM is about the integration of science, technology, engineering and mathematics. To teach STEM effectively, students need practical examples of subject integration. A good example is the use of an electron microscope in teaching physics and biology. An electron microscope is an instrument in which the operation depends on electromagnetism and…

Diagrams have been used for instructional purposes for many years and recent advancements permit the design of an idea by a wider range of diagrams for easy understanding. The study employed an experimental design to examine the effectiveness of computer-based concept maps (CBCM) on students' cognitive learning of colours. A quasi-experimental…

Memory is important in a learning process. The more students can memorize or retain information from a learning process, the greater possibility students can perform better in their learning. Therefore, this research aimed to explore visual communication in terms of its effectiveness and effects on memory enhancement with 19 Thai undergraduate…

This paper investigates the potential aspects of visual literacy that might appear when visual analytics and students interact in social science secondary classrooms. Interacting with visual technology likely demands new forms of literacy as various dimensions of complexity emerge in such learning activities where reading imposes order and…

Respeaking is an effective way to make live and pre-recorded television, as well as live events, accessible to a wide audience. Respeakers use speech-recognition software to repeat or paraphrase what is heard through a microphone in a robotic voice while enunciating punctuation and adding colours or labels to identify the speakers. Until now, most…

The general aim of this research is to try to determine the appropriateness of the visuals in the primary school Turkish workbooks for the students with low visibility in terms of visual design elements. In the realization of the work, the document review method was used. In this study, purposive sampling method was used in the selection of…

Health promotional campaign as the practice of encouraging people to improve health has increased over the last decades in response to various health problems. This paper highlights strategies used by students to develop persuasive promotional campaign posters regarding the dengue health problem. Communication and media studies students were…

In argument diagrams, perceptual cues are important to aid understanding. However, we do not know what perceptual cues are used and produced to aid understanding. We present two studies in which we investigate (1) which spatial, graphical and textual elements people spontaneously use in creating for-against argument diagrams, and (2) how people…

This article explores the carefully managed semiotic complex found in the Corsican village of Pigna with respect to the themes of pride and profit in the valuation of minority languages. This complex includes the careful coordination of color, graphics, the use of the Corsican language, as well as high-tech soundscaping of place through QR codes…

Human adults have a strong bias to invoke intentional agents in their intuitive explanations of ordered wholes or regular compositions in the world. Less is known about the ontogenetic origin of this bias. In 4 experiments, we found that 9-to 10-month-old infants expected a human hand, but not a mechanical tool with similar affordances, to be the…

Searching simultaneously for metal threats (guns and knives) and improvised explosive devices (IEDs) in X-ray images is less effective than 2 independent single-target searches, 1 for metal threats and 1 for IEDs. The goals of this study were to (a) replicate this dual-target cost for categorical targets and to determine whether the cost remains…