NotesFAQContact Us
Collection
Advanced
Search Tips
Publication Date
In 20250
Since 20240
Since 2021 (last 5 years)0
Since 2016 (last 10 years)0
Since 2006 (last 20 years)1
Descriptor
Commercialization1
Educational Practices1
Educational Strategies1
Enrollment Management1
Foreign Countries1
Foreign Student Advisers1
Foreign Students1
Institutional Characteristics1
Online Surveys1
Orientation1
Public Policy1
Student Mobility1
Student Recruitment1
More ▼
Source
Educational Review1
Author
Grace, Debra1
Ross, Mitchell1
Shao, Wei1
Publication Type
Journal Articles1
Reports - Research1
Education Level
Higher Education1
Audience
Location
Australia1
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing one result Save | Export
Come on Higher Ed...Get with the Programme! A Study of Market Orientation in International Student Recruitment
Peer reviewed Peer reviewed
Direct linkDirect link
Ross, Mitchell; Grace, Debra; Shao, Wei – Educational Review, 2013
This paper investigates higher education (HE) student recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. "Journal of Marketing" 54, no. 4: 20-35], we examine the extent to…
Descriptors: Student Recruitment, Foreign Countries, Foreign Students, Online Surveys