This multiple case-based study investigates the relationship between recruiting agents and the UK universities who act as their principals. The current extensive use of agents in UK higher education may be seen as an indicator of the financial impact made by international students. The study analyses the practice of agent management and explores…

One in two international students in the U.S. is from China, India, or South Korea. This has led an increasing number of higher education institutions (HEIs) to seek out international students from a broader range of countries, as they look to diversify their student bodies. To this end, HEIs must not only identify emerging markets but also…

Purpose: The purpose of this paper is to investigate international student recruitment from an institutional perspective and to consider institutional factors that may affect recruitment. Design/methodology/approach: A qualitative study is undertaken in which education marketing practitioners are interviewed regarding aspects of international…

Proceedings of a colloquium on foreign student recruitment, sponsored by the National Liaison Committee on Foreign Student Admissions, are presented. The colloquium was designed to examine the demographic and economic conditions that have created the need to increase recruiting practices currently taking place. Included are a review of the agents…

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to international educational relations and exchange are summarized. Names and institutions of conference participants are included. (MSE)