Charter Theatre is a small professional theatre in Washington, DC. Its mission is to develop and produce new plays. Like other organizations, Charter Theatre wants to be accountable. Its members saw early the need for evaluation--a repeatable process to assure the quality of their work, and have infused their development process with evaluation.…

Proformative evaluation--first introduced in Scriven's (2006) "The great enigma: An evaluation design puzzle"--"is motivated, like formative evaluation, by the intention to improve something that is still developing, but unlike formative, the improvement is only possible by taking action, hence proactive instead of reactive, hence both, hence…