We examine listed tuition and institutional aid practices within the US private sector, a sector where market pressures are relatively strong and consequently influence organizational behavior. We present a conceptual framework that highlights three psychological aspects of pricing--the price-quality heuristic, ego-expressive aspects of aid, and…

In the present moment of global capitalism, the marketisation of higher education is a reality in the Global South and North. Yet, the Southern experience of marketisation differs from that of the North. This article examines how market-based development in Sri Lanka since the economic liberalisation of 1977 has reshaped Sri Lankan university…

Purpose: The purpose of this paper is to study the factors which facilitate the increase of effectiveness of university education and determination of perspectives of their management for provision of maximization of effectiveness of university education by the example of modern Russia. Design/methodology/approach: The authors define the notion…

In France, syllabuses and teachings of economics have changed a lot in first degrees and at the high school as well since their creation. Wondering whether this imperceptible transformation does not lead finally the subject towards a regression as for its ambitions, by impoverishing it, we analyse these evolutions. Concentrating our work on the…

Although there are claims that neoliberalism has not only commandeered the agenda and actions of universities and colleges but also become identified with the work of academic professionals, there is little empirical evidence to show that neoliberalism has infiltrated the work of faculty. This qualitative field work investigation of three…

Learning is a lifelong process. It is therefore worthwhile looking at instances where learning takes place outside educational institutions and see how educational principles can be applied there. In a market economy companies have to quest for profit to ensure their long-term survival. In the end, their educational goals have to serve themselves.…

"Commodification" is a sociological term that has become widely adopted as part of the higher education lexicon. It has been argued that an increased emphasis on the commercial relevance of university courses is anathema to the values of the academy, resulting from the widespread adoption of neo-liberal policies towards education. This article…

The value of experiential learning is explored as it has now become a given among educators and corporate leaders that a university must provide experiential learning programs such as internships; real-life cases in marketing research, advertising, etc.; and voluntary student participation in income tax preparation for the needy and elderly; and…

In this paper, market orientation in Croatian higher education (HE) is discussed within the context of stakeholder-oriented management. Drawing on existing studies, the "classical" empirical model, describing the market orientation of generic nonprofit organisations, has been adapted to the contingencies of the Croatian HE sector.…

This study examines the implications of the increased popularity of social enterprise programs and social venture competitions for the marketing curriculum. Social enterprise programs and competitions are often offered outside the school of business and target students from a variety of academic backgrounds. Although social enterprises use…

This paper tries to examine how higher education in China and Britain has been affected by market forces between the mid-1980s and the mid-1990s, from three major issues. Comparing the experiences of both places, the paper argues that unlike the case of British counterpart, where marketisation of education has shifted to a corporate management…

The move to a market model of schooling has seen a radical restructuring of the ways schooling is "done" in recent times in Western countries. Although there has been a great deal of work to examine the effects of a market model on local school management (LSM), teachers' work and university systems, relatively little has been done to…

The authors describe a classroom game used to teach students about the impact of reputations in markets with asymmetric information. The game is an extension of Holt and Sherman's lemons market game and simulates a market under three information conditions. In the full information setting, all participants know both the quality and the price of…

Numerous design and repair services are nonstandard and have to be tailored to the needs of the individual buyers. Prospective sellers have to make preliminary efforts in order to come up with a plan, and buyers often consult a number of sellers before making a purchase. The literature on procurement studies such situations for the case of a large…

Examines the expectations and reality of optical disk market forecasts published between 1980 and 1990. A historical survey and review of these studies is presented, with general forecasts of all optical disk types included. It is concluded that unrealistic predictions may have contributed to a sluggish market for optical disks. (70 notes)…