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Multilingualism and Web Advertising: Addressing French-Speaking Consumers
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Martin, Elizabeth – Journal of Multilingual and Multicultural Development, 2011
Drawing inferences from both quantitative and qualitative data, this study examines the extent to which American companies tailor their Web advertising for global audiences with a particular focus on French-speaking consumers in North America, Europe, Africa, the Caribbean and French Polynesia. Explored from a sociolinguistic and social semiotic…
Descriptors: Advertising, Audiences, Cultural Differences, Foreign Countries
Discourse Strategies in Francophone African Literary Works.
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Kapanga, Andre Mwamba – Journal of Multilingual and Multicultural Development, 1992
The cross-cultural use of French in francophone Africa has resulted in creative linguistic and stylistic modifications reflecting the sensibilities, inherited cultural patterns, and disposition of its users. French is acquired in the sociocultural context of Africa and not the Christian, Franco-European intellectual milieu. Readers of literary…
Descriptors: African Culture, African Literature, Cultural Influences, Discourse Analysis
French in Urban Lubumbashi Swahili: Codeswitching, Borrowing, or Both.
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Gysels, Marjolein – Journal of Multilingual and Multicultural Development, 1992
The motives for the integration of French elements into Lubumbashi Swahili are investigated. Based on an analysis of three different texts, it is argued that the mixing process is carefully regulated and controlled to serve several communicative functions. (18 references) (Author/LB)
Descriptors: Code Switching (Language), Foreign Countries, French, Language Usage