Publication Date
In 2025 | 0 |
Since 2024 | 0 |
Since 2021 (last 5 years) | 0 |
Since 2016 (last 10 years) | 0 |
Since 2006 (last 20 years) | 1 |
Descriptor
Foreign Countries | 3 |
French | 3 |
Linguistic Borrowing | 3 |
Sociolinguistics | 2 |
Advertising | 1 |
African Culture | 1 |
African Literature | 1 |
Audiences | 1 |
Code Switching (Language) | 1 |
Consumer Science | 1 |
Cultural Differences | 1 |
More ▼ |
Source
Journal of Multilingual and… | 3 |
Publication Type
Journal Articles | 3 |
Reports - Research | 2 |
Information Analyses | 1 |
Education Level
Audience
Location
Africa | 2 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Martin, Elizabeth – Journal of Multilingual and Multicultural Development, 2011
Drawing inferences from both quantitative and qualitative data, this study examines the extent to which American companies tailor their Web advertising for global audiences with a particular focus on French-speaking consumers in North America, Europe, Africa, the Caribbean and French Polynesia. Explored from a sociolinguistic and social semiotic…
Descriptors: Advertising, Audiences, Cultural Differences, Foreign Countries

Kapanga, Andre Mwamba – Journal of Multilingual and Multicultural Development, 1992
The cross-cultural use of French in francophone Africa has resulted in creative linguistic and stylistic modifications reflecting the sensibilities, inherited cultural patterns, and disposition of its users. French is acquired in the sociocultural context of Africa and not the Christian, Franco-European intellectual milieu. Readers of literary…
Descriptors: African Culture, African Literature, Cultural Influences, Discourse Analysis

Gysels, Marjolein – Journal of Multilingual and Multicultural Development, 1992
The motives for the integration of French elements into Lubumbashi Swahili are investigated. Based on an analysis of three different texts, it is argued that the mixing process is carefully regulated and controlled to serve several communicative functions. (18 references) (Author/LB)
Descriptors: Code Switching (Language), Foreign Countries, French, Language Usage