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de Carlos, Pablo; Alén, Elisa; Pérez-González, Ana; Figueroa, Beatriz – Journal of Multilingual and Multicultural Development, 2019
In most service activities, customer satisfaction depends largely on the direct interaction with service providers. In the case of tourism, this interaction often occurs between people from different countries and whose mother tongues are different. In this context, concepts such as cultural proximity, linguistic accommodation, expectations and…
Descriptors: Cultural Differences, Language Attitudes, Tourism, Hospitality Occupations
Lowe-Dupas, Helene – 1995
It is argued that while college courses in French business communication aim to introduce business concepts, syllabuses and textbooks for this purpose do not integrate business skill training with business language training. Texts may contain extensive business-related vocabulary, readings, correspondence exercises, and definition of new concepts,…
Descriptors: Business Administration Education, Business Communication, Course Content, French
Fichera, Virginia M., Ed.; Straight, H. Stephen, Ed. – Translation Perspectives, 1997
The collection of essays on use of languages across the curriculum (LAC, LxC) at the State University of New York at Binghamton includes: "Language Resource Specialists as Agents of Curricular Internationalization (An Overview and Evaluation of Binghamton University's LxC Program)" (H. Stephen Straight); "'But Do They Learn French?'…
Descriptors: Business Administration Education, Capstone Experiences, College Curriculum, Communications