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Auffret, Katja; Sens, Aloisia – Research-publishing.net, 2020
The technical institutions Institut Mines Télécom in Albi, France (IMT) and Trier University for Applied Sciences at the Environmental Campus of Birkenfeld, Germany (UCB) have been running Virtual Exchange (VE) projects since 2013. These projects allow the French and German students to use the vocabulary learned in class in a real context and to…
Descriptors: Exchange Programs, Program Descriptions, Case Studies, International Educational Exchange
Looney, Dennis; Lusin, Natalia – Modern Language Association, 2019
Total enrollments (undergraduate and graduate) in languages other than English dropped by 9.2% between fall 2013 and fall 2016, as reported in the Modern Language Association's twenty-fifth language enrollment census. Despite the overall drop, there were gains in nearly half of all language programs (45.5%) that mitigate somewhat the downward…
Descriptors: Language Enrollment, Second Language Learning, Second Language Instruction, Undergraduate Students
Holy Family Coll., Philadelphia, PA. – 1983
This internship handbook for international business and business French at Holy Family College presents a rationale for internship programs, outlines program objectives and requirements, and identifies goals and objectives for student outcomes. Part I describes an internship program as a structured learning situation wherein a student applies…
Descriptors: Business Administration Education, Business Communication, Catholic Schools, Church Related Colleges
Morello, Joseph G. – 1990
The University of Rhode Island, through the cooperation of its College of Business Administration and Department of Languages, has undertaken efforts to market its business language program. The target group consists of the incoming freshman class, all of whom must have completed 2 years of high school language study and do some college work in a…
Descriptors: Business Administration Education, Business Communication, College Freshmen, College Second Language Programs
Bras, Monique – 1977
The origins, development, and organization of a set of instructional materials entitled "La Francophonie" at North Carolina Central University are described. The project grew out of American students' disaffection for language learning in the mid 1960's and the narrow focus of much college-level instruction. The program consists of two…
Descriptors: Educational Television, French, Higher Education, Individualized Instruction
Lambrech, Regine – 1988
In response to the need for specialized French language skills among foreign students at France's prestigious engineering school, the Ecole Nationale de Lyon, an intensive language instruction program was developed. The 3-week program precedes the school year so that language immersion and orientation targeted to the particular student group can…
Descriptors: College Second Language Programs, Engineering Education, Foreign Countries, French
Gohard-Radenkouic, Aline – Francais dans le Monde, 1993
In response to demand, an institute for specialized French language instruction in Moscow has increased its offerings of business French. The demand appears to come from four groups: economists; technical professionals; language specialists; and government officials. This interest has caused a rethinking of instructional approach and methods. (MSE)
Descriptors: Business Communication, Educational Demand, Educational Trends, Foreign Countries
Voght, Geoffrey M., Ed. – 1983
Ten papers, the fifth part of the conference on the applications of foreign languages and international studies to business, examine programs in business French. The following papers are included: "Branching Out: Career French at Bowling Green" (Michael D. Locey); "Toward a More Professional Foreign Language Curriculum: Needs, Programs, Problems"…
Descriptors: Articulation (Education), Business, Business Communication, Curriculum Design
Des Harnais, Gaston R.; Schaub, Raymond E. – 1987
Eastern Michigan University has developed and recently approved for implementation a unique joint degree program offering a Bachelor of Business Administration and a Bachelor of Arts in Language and World Business. The program is a modification of two existing degree programs. The language degree is in applied German, French, Spanish, or Japanese…
Descriptors: Business Administration Education, College Second Language Programs, Cultural Education, French
Phariss, Florence M. – 1991
For many years, the modern language enrollment at Butler University included many students with a second major in education, and the language curriculum served this population. As the number of teacher trainees diminished, foreign language majors increasingly indicated second majors in business. To serve this population, the foreign language…
Descriptors: Business Communication, College Curriculum, College Second Language Programs, Course Organization
Chaisson, Arthur P. – 1987
Suffolk University (Massachusetts) has developed a degree program in international marketing in French and Spanish that links curricula in the economics department and the department of humanities and modern languages. Language tutorials are mandatory for students in the international economics major. The tutorials are taught by native French- and…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Degree Requirements

Lepetit, Daniel – Canadian Modern Language Review, 1997
Examines changes in language department structure and program content at the University of Illinois at Urbana-Champaign and Clemson University (South Carolina) as a result of new programs in Business French. The programs were developed in cooperation with the business schools to stem declining language enrollments. (MSE)
Descriptors: Business Communication, Case Studies, College Faculty, Curriculum Development
Davis, R. Leslie – 1985
In response to the need for improved international trade in Ireland, an undergraduate program of applied languages and international marketing was developed at the National Institute for Higher Education, a unique Irish technological university in Dublin. In the first year, students study French and German and four business subjects (marketing,…
Descriptors: Business Administration Education, College Second Language Programs, Competitive Selection, Degree Requirements
Dendle, Catherine – 1987
Midway College, a two-year liberal arts college in Kentucky's Bluegrass region, established a business program emphasizing second language skills in response to the local need for personnel with knowledge of French or Spanish. The program brought together existing business and general studies courses, including geography, and new courses in…
Descriptors: Bilingualism, Business Administration Education, Business Communication, College Second Language Programs
Voght, Geoffrey M., Ed. – 1984
Part III of the proceedings contains 12 presentations. They are: "The Role of Business Language in the Traditional Curriculum" (Michel Rocchi); "Foreign Languages for Business and the Professions Belong in the Liberal Arts" (Robert A. Kreiter); "How Much and How Far? Commercial French and the Student, Instructor, Administrator, and the Business…
Descriptors: Banking, Business Administration Education, College Second Language Programs, Cross Cultural Training
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