The technical institutions Institut Mines Télécom in Albi, France (IMT) and Trier University for Applied Sciences at the Environmental Campus of Birkenfeld, Germany (UCB) have been running Virtual Exchange (VE) projects since 2013. These projects allow the French and German students to use the vocabulary learned in class in a real context and to…

Total enrollments (undergraduate and graduate) in languages other than English dropped by 9.2% between fall 2013 and fall 2016, as reported in the Modern Language Association's twenty-fifth language enrollment census. Despite the overall drop, there were gains in nearly half of all language programs (45.5%) that mitigate somewhat the downward…

This internship handbook for international business and business French at Holy Family College presents a rationale for internship programs, outlines program objectives and requirements, and identifies goals and objectives for student outcomes. Part I describes an internship program as a structured learning situation wherein a student applies…

The University of Rhode Island, through the cooperation of its College of Business Administration and Department of Languages, has undertaken efforts to market its business language program. The target group consists of the incoming freshman class, all of whom must have completed 2 years of high school language study and do some college work in a…

The origins, development, and organization of a set of instructional materials entitled "La Francophonie" at North Carolina Central University are described. The project grew out of American students' disaffection for language learning in the mid 1960's and the narrow focus of much college-level instruction. The program consists of two…

In response to the need for specialized French language skills among foreign students at France's prestigious engineering school, the Ecole Nationale de Lyon, an intensive language instruction program was developed. The 3-week program precedes the school year so that language immersion and orientation targeted to the particular student group can…

In response to demand, an institute for specialized French language instruction in Moscow has increased its offerings of business French. The demand appears to come from four groups: economists; technical professionals; language specialists; and government officials. This interest has caused a rethinking of instructional approach and methods. (MSE)

Ten papers, the fifth part of the conference on the applications of foreign languages and international studies to business, examine programs in business French. The following papers are included: "Branching Out: Career French at Bowling Green" (Michael D. Locey); "Toward a More Professional Foreign Language Curriculum: Needs, Programs, Problems"…

Eastern Michigan University has developed and recently approved for implementation a unique joint degree program offering a Bachelor of Business Administration and a Bachelor of Arts in Language and World Business. The program is a modification of two existing degree programs. The language degree is in applied German, French, Spanish, or Japanese…

For many years, the modern language enrollment at Butler University included many students with a second major in education, and the language curriculum served this population. As the number of teacher trainees diminished, foreign language majors increasingly indicated second majors in business. To serve this population, the foreign language…

Suffolk University (Massachusetts) has developed a degree program in international marketing in French and Spanish that links curricula in the economics department and the department of humanities and modern languages. Language tutorials are mandatory for students in the international economics major. The tutorials are taught by native French- and…

Examines changes in language department structure and program content at the University of Illinois at Urbana-Champaign and Clemson University (South Carolina) as a result of new programs in Business French. The programs were developed in cooperation with the business schools to stem declining language enrollments. (MSE)

In response to the need for improved international trade in Ireland, an undergraduate program of applied languages and international marketing was developed at the National Institute for Higher Education, a unique Irish technological university in Dublin. In the first year, students study French and German and four business subjects (marketing,…

Midway College, a two-year liberal arts college in Kentucky's Bluegrass region, established a business program emphasizing second language skills in response to the local need for personnel with knowledge of French or Spanish. The program brought together existing business and general studies courses, including geography, and new courses in…

Part III of the proceedings contains 12 presentations. They are: "The Role of Business Language in the Traditional Curriculum" (Michel Rocchi); "Foreign Languages for Business and the Professions Belong in the Liberal Arts" (Robert A. Kreiter); "How Much and How Far? Commercial French and the Student, Instructor, Administrator, and the Business…