This paper discusses how the political interplay between English-in-society and English-in-education policy in the Global South(s) facilitates what I term 'English as a subtle technology of policy distraction' in postcolonial spheres that were colonised by languages other than English. 'English as a subtle technology of policy distraction' is…

In most service activities, customer satisfaction depends largely on the direct interaction with service providers. In the case of tourism, this interaction often occurs between people from different countries and whose mother tongues are different. In this context, concepts such as cultural proximity, linguistic accommodation, expectations and…

This paper discusses a language ideological debate that took place in Canadian national newspapers following the opening ceremonies for the 2011 Vancouver Olympics. Reports on the insufficient use of French during the opening ceremonies sparked protest from politicians, official commentators, citizens and online newsreaders alike. Previous…

It is suggested that the emphasis in second-language instruction be placed less on understanding what the target culture is and more on how to behave appropriately within that culture, because the latter and not the former is the key to true intercultural communication. (MSE)

The different concepts underlying the terms "foreign language,""second language," and "native language" are examined in the context of social change that blurs cultural delineations. The implications for language instruction in a variety of contexts and with a variety of objectives are discussed. (MSE)

It is proposed that, when individuals discover their own linguistic potential, they unlock the door to interpersonal and intercultural communication. An illustration: a situation in which young people from eastern and western European countries gather after a film festival to discuss what they have seen and immediately find rapport. (MSE)

A French brochure entitled "700 Current Words for Business" was developed to familiarize the business community with modern French business vocabulary and avoid intrusion of terminology from other languages. Some terms are neologisms. Translations from Latin, Japanese, and English illustrate the etymology and morphological patterns of…

Attitudes expressed by participants of a 1992 conference on the politics of multilingualism, particularly in the new European context, are summarized. Issues addressed include the role of French as a universal language, the concept of national identity, and the relationships between language and world view and between language and political…

The debate over whether Canadian second-language teaching should emphasize language study or language experience is examined, and it is concluded that the emerging consensus is for integration of the two in English and French second-language instruction. The National Core French Study teaching model is recommended for all languages. (10…

A conference held in Lebanon to discuss and solidify the role of French as the country's second language is reported. Factors endangering the status of French, the political and cultural role of the language, and French-Lebanese cooperative efforts in support of French language and culture are outlined. (MSE)

A discussion of the role of the French language in Senegal first chronicles language and education policy from the colonial period until 1980, then cites research indicating that French is infrequently used for personal purposes. Recent initiatives to strengthen its status and usage, and obstacles to their success, are outlined. (MSE)

Taking France as a case in point, 3 situations are discussed for which organized language instruction seems necessary: 1) the export market, 2) national industry abroad, and 3) foreign workers in the country. These situations show the strong links between second languages and employment and the pragmatic necessity of foreign language education.…

In Japan, second-language instruction and specifically French instruction are at a crossroads. Despite appearances of normalcy, survival of university-level French instruction is threatened by greater current interest in Asian languages. In response, the French Embassy and Japanese Association of French Professors have established a policy to…

Problems associated with instruction in languages for special purposes, particularly French, are discussed. The central issue is the difficulty of tailoring instruction to the student's actual needs, which may vary widely according to the discipline, situation, and functions desired. Some promising methodological directions are seen. (MSE)

The teacher's guide is designed to accompany video recordings (not included here) of second language classroom interactions, and used to enhance language teachers' understanding of the dynamics of target language use in the classroom. An introductory section offers arguments in support of the use of the target language and offering specific…