In this article, the author explores how athletic success translates into advancement gains. He shares the Cinderella story of the Butler University's Butler Bulldogs which became the prototypical college sports Cinderella during its star turn in the 2010 tournament. Many institutions say that their athletic accomplishments have brought them…

Alumni relations and stewardship officers have the makings of a strong partnership. Alumni relations and stewardship can be a natural fit--a perfect match even--according to Mary Jo Chiara of St. Joseph's College (SJC) in New York. Both strive to cultivate long-term relationships with constituents and build increasing levels of engagement and…

The idea behind integrated advancement is simple and dates back to the 1990s: A strong relationship between advancement offices conserves resources. It leads to a more efficient workforce. It portrays a highly unified message to stakeholders, including donors, alumni, local officials, and opinion leaders. In short, the entire advancement team…

Since the recession struck in late 2008, fundraising has become a minefield, and even the steadiest advancement officers are unsure of their steps. For years, education fundraisers heard yes from donor after donor. Yes to large gifts. Yes to endowment boosts. Yes to scholarships and athletic facility upgrades. In the 2008 fiscal year, educational…

It's hard to underestimate how crucial the board is in setting an institution's direction. In the United States, the boards of public and private institutions have wildly divergent characteristics. Boards at public institutions are typically smaller than those at private institutions. Board members of public institutions are usually appointed by a…

Most chief development officers (CDOs) genuinely like--and fully respect--their institution's leadership. Considered by many the most important professional relationship at an educational institution, a strong CEO-CDO connection takes insight, planning, and persistence on the part of the development officer. Theirs is a delicate relationship…

When it comes to raising money for college and university athletic programs, every professional knows how the game is played. Tickets drive the bus. In exchange for gifts, donors typically pay seat-licensing fees. This kind of "quid pro quo" giving--where generous contributions put one in position to buy good tickets--is a very common model," says…

Annual giving is the number one indicator that someone will make a major or planned gift. Annual funds are the meat and potatoes of fundraising. But if the annual fund has recently taken a backseat to major and megagifts, the recession made a bad situation even worse. Today, most annual fund performance indicators have plummeted. Virtually all…