As schools continue to integrate technologies into every aspect of school life, those technologies are being harnessed to amplify corporate marketing and profit-making, extending the reach of commercializing activities into every aspect of students' school lives. Although marketers' school-focused efforts are often billed as "innovative"…

There is a lot of money to be made from marketing to children. Children make spending decisions about their own cash, they influence their parents' spending decisions--and they have their whole purchasing lives ahead of them. For these reasons, marketers have, over the years, done everything they can to create a "360-degree" marketing…

This policy brief describes the growth of schoolhouse advertising and marketing activities in the last few decades, assesses the harms associated with commercial activities in schools, and provides advocates, policymakers, and educators with a policy framework and model legislative language designed to protect children and the integrity of…

In the context of the last two years' recession, parents, teachers and administrators seem to increasingly welcome school-business "partnerships" that they hope may help ward off program cuts. Businesses encourage such arrangements because school-based marketing and advertising programs are perfectly poised to "brand" children…

Summary of the "Fifth Annual Report of Trends in Schoolhouse Commercialism" prepared by the Educational Policy Studies Laboratory's Commercialism in Education Research Unit at Arizona State University (www.schoolcommercialism.org). Includes discussion of program and activity sponsorships, exclusive agreements, incentive programs,…

The two students who won commercial sponsorship for their college education embody entrepreneurialism's darker side-the growing commercialism of schools and conscious targeting of students as lifelong consumers. This update discusses developments in program, activity, and materials sponsorships; exclusive agreements; electronic marketing;…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…