All higher education institutions have concerns about their fiscal health, and many have engaged in fundraising practices to augment and supplement other sources of revenue. Community colleges have been slower than their 4-year counterparts to engage in fundraising. Despite enrolling almost half of all students in postsecondary education, they…

As part of their commitment in the 2022 School Resource Management Strategy to research good practice and share findings with the sector, the Department for Education (DfE) commissioned CooperGibson Research (CGR) and St. Mary's University, to conduct qualitative research exploring school and trust business practices. The research aimed to better…

This article examines the effectiveness and impact of the AIDA (Attention, Interest, Desire, Action) persuasive strategy versus more direct rhetorical strategies. Approximately 142 individuals in the 18 to 25 age range participated in this study, which compared the persuasiveness of pairs of fundraising messages. Our preliminary findings indicate…

Creating sustainable revenue streams to support community engagement is critical to building engaged colleges and universities. Drawing on social cognition theories within the organizational science literature, this article explores how community engagement professionals (CEPs) can promote sensemaking and organizational learning in ways that…

Literacy in a first language or in additional languages involves a set of complex cognitive, social, and linguistic skills that develop over time. However, pedagogical materials for low-proficiency English as an additional language (EAL) learners tend to target low-level literacy skills only, such as responding to fact-based questions. Materials…

This case study helps students better understand barriers to youth sport participation that low-income families face and then offer solutions to alleviate some barriers and create a more inclusive sport community. The case focuses on the struggle that many sport organizations face when trying to increase diversity and inclusiveness, regardless of…

Since philanthropic support from alumni and their families is an important source of revenue for colleges and universities, identifying ways to connect with Chinese students and cultivate philanthropic support from their parents will be an essential component of fundraising efforts. In this study, I attempt to investigate how Chinese parent donors…

As obtaining education funding becomes increasingly competitive, family literacy programs must communicate their message of success to receive public and private funding and support. A critical component of educational excellence is parental engagement, but how do communities and schools effectively implement parent engagement and family literacy,…

Building on the inaugural survey conducted three years prior, the 2015 CASE Community College Alumni Relations survey collected additional insightful data on staffing, structure, communications, engagement, and fundraising. This white paper features key data on alumni relations programs at community colleges across the United States. The paper…

This study focused on the factors that affect rural male students` participation in Fashion & Fabrics and Food & Nutrition in Zimbabwe. The qualitative research design grounded in the interpretive paradigm was used to generate relevant data. The three data generating instruments used were interviews and observation guides as well as…

While many studies have been conducted under the auspices of calculating academic library value, there are no large-scale studies into the perceptions that college or university provosts have of library value, nor are there studies into how provosts prefer library value data to be communicated. This study addresses that gap through a national…

The Benchmarking Alumni Relations in Community Colleges white paper features key data on alumni relations programs at community colleges across the United States. The paper compares results from 2015 and 2012 across such areas as the structure, operations and budget for alumni relations, alumni data collection and management, alumni communications…

Kelly (1991, 1998) theoretically grounded fundraising within the paradigm of public relations. The Internet can potentially help nonprofit organizations boost their volunteer, donor, and fundraising opportunities through effective website management (Kang & Norton, 2004). The work of Kent and Taylor (1998, 2002) and others provides fertile…

The Council for Advancement and Support of Education (CASE) launched the volunteer-led Asia-Pacific Alumni Relations Survey in 2014 to provide a resource for alumni relations professionals to benchmark performance internally and against fellow institutions of higher education. That was the first survey CASE has done on alumni relations programmes…

In 2011, CASE founded the Center for Community College Advancement to provide training and resources to help community colleges build and sustain effective fundraising, alumni relations and communications and marketing programs. This white paper summarizes the results of a groundbreaking survey on alumni relations programs at community colleges…