This chapter addresses ways college union professionals can establish partnerships and strategies for establishing fundraising and philanthropy initiatives within their organizations.

Continued competition for precious resources in higher education, along with the simultaneous increasing expectations of higher education by parents, students, and other stakeholders, has forced institution administrators to look for significant alternatives for funding. In conjunction with these pressures, the U.S. Congress is pressing colleges…

Although fundraising is not necessarily a natural activity for those trained and serving in student affairs functions, it is activity to which those in the field may have to grow accustomed. Fundraising on behalf of student affairs needs to be undertaken with a widely understood process and clearly articulated goals. When student affairs staff…

In challenging economic times, student affairs administrators need to employ creative tactics seeking fiscal resources for their efforts to support student learning and student services. The cost of higher education has increased as government support wanes. Transferring the cost to students and their families is often unworkable and can put…

In 1971 it was not financial hardship that launched a new program at Eckerd College in Saint Petersburg, Florida. Rather, it was the tragic loss of a student by drowning, followed a year later by a class temporarily stranded in a boat. That same year, under Bill Covert's leadership, twelve students formed the Florida Presbyterian College Search,…

Student affairs organizations must deal with the reality that if offering high-quality and innovative programs for students is a priority, then identifying and soliciting outside funding sources is essential. If the vice president for student affairs has decided to establish a development office in the division of student affairs in a large public…

Philanthropy has shaped American higher education from inception. While religion earns the biggest slice of philanthropy, education runs second and well ahead of other causes. Most community college donations are earmarked for scholarships. Foundation dollars can be used strategically to meet the needs of students who cannot qualify for federal…

Argues that colleges and universities need to develop new sources of funding if they are to sustain viable programs of student services. Looks at traditional funding, fees for service, mandatory fees, voluntary fees, and funding for the future. Funding and the use of available funds will dominate the student affairs agenda. (RJM)

Marketing provides student affairs professionals with some of the most effective strategies, techniques, and actions for success. This chapter, written for professionals without a marketing background, provides a design for the development and implementation of a strategic marketing plan for student affairs educational fundraising efforts.…

The first critical step in creating a synergistic relationship between student affairs and institutional advancement is to establish a dialog between the two units regarding educational fundraising activities. Systems theory, which emphasizes horizontal linkages within the university, sets the stage for beginning a dialog with the development…

Choices about organizational design and leadership strategy must be made to create and implement an effective student affairs educational fundraising program. This chapter explains the educational fundraising process in detail, and a model institutional advancement program for student affairs is described. (Author)

A national survey explored the degree to which student affairs and institutional advancement worked together in soliciting contributions for extracurricular activities. Results indicate that student affairs officers tend to engage in educational fundraising activities independently of institutional advancement, even though student affairs and…

Explores, from the campus president's point of view, potential pitfalls and policy issues raised by engaging the student affairs staff in educational fundraising. Presents suggestions for chief student affairs officers in addressing concerns of the president and assessing the cost-effectiveness of involvement of the student affairs division in…

Results of a national survey (N=485) indicate that most chief student affairs officers expect their staffs to write grant proposals. It also indicated that the number and amount of awards are increasing, and the most popular incentives are individual recognition and retention of salary savings within the unit. Detailed guidelines for student…

Results of a national survey indicate that most programs for minority students are supported primarily by institutional funds. Most chief student affairs officers believe that these programs should be internally funded because of their high institutional priority. (Author/LSR)