This study explored the drivers for Long Beach City College alumni, a 2-year California community college (CCC), to engage with and donate to their alma mater. Due to the widespread decline in enrollment post-COVID-19 pandemic, institutions face increasing financial insecurity. They must now explore new funding streams. By modeling the success of…

In this paper, we focused on the decade of philanthropic funding before the current increase in philanthropy to HSIs (2006/2018). We offered a descriptive overview detailing which philanthropic foundations have provided the largest share of support, the HSIs receiving these gifts, and the areas of focus targeted by these donations. We contributed…

This study investigates the relationship between social media engagement and alumni giving, focusing on its contemporary relevance within Historically Black Colleges and Universities (HBCUs). The purpose of the study was to explore alumni perceptions of various social media activities and examine differences based on education level and alumni…

Due to ongoing financial cuts and budget restraints, community colleges have turned to alumni association fundraising to support their mission and advance their institution. Fundraising for any organization is challenging, but community college alumni institutions have a more difficult time than their university counterparts in recruiting alumni…

The literature on charitable contributions to higher education focuses overwhelmingly on why donors give. This study aims to understand the monetary choice of a contribution, specifically what factors are linked to higher/lower donations. The current research employs the brand communities framework to analyze the role of the strength of the bonds…

The changing financing model for public institutions of higher education has brought into focus the importance of alumni fundraising and the factors that increase the likelihood of giving. Recognizing these dynamics, higher education leaders are increasingly implementing what are known as high-impact practices into the student experience with the…

Purpose: This practitioner paper intends to explore how Public Higher Education Institutions (PHEIs) in Pakistan could strategize alumni to encounter the financial sustainability challenges and achieve their organizational potential relevant to academic, research and public services. Design/methodology/approach: Employing a hermeneutic…

The relationship between students and higher education is seen to have become increasingly transactional. We approach the study of the student-HE relationship in a novel way, by focusing on students' behaviour post-university, rather than on student narratives. Conceptually, the article builds on multidimensional views of student engagement and…

Industry-academia collaboration (IAC) has long been a source of discussion in various ways. A vital first step toward closing the gap is fostering alumni engagement in industry and academia. Industry-academia collaborations are like earth and water, and they live in harmony. They cannot exist apart from one another. The collaborative effort…

With the decrease in enrollment and increase in cost over the past decade, private colleges and universities have experienced financial hurdles, requiring the need to raise private funds. The financial viability of these colleges and universities depends upon the ability of university presidents to raise money. However, challenges must be overcome…

Institutional Advancement (IA) professionals employed in higher education institutions play a critical role in building relationships with external constituents that lead to philanthropic support for strategic priorities. While IA activities have been part of the fabric of higher education since the 18th century, IA has only been a recognized…

Little research has uncovered clear results on why post-secondary alumni give or which alumni might be more inclined to give. The most significant predictor of future giving for alumni to their alma mater is past giving (Okunade and Justice, 1991). This creates an unfortunate situation for today's post-secondary leader, where they need to be more…

In current higher education fundraising models where alumni are aligned with their degree-granting unit, the academic library struggles to match the fundraising outcomes of its campus peers. A survey of seventy-nine fundraisers in academic libraries collected data on fundraising activity. It reveals common practices amongst fundraisers working in…

In an increasingly individualistic society in which the economic forecast has been uncertain for the past several years, independent schools have struggled to understand donors' motivations for giving. In addition, schools continually examine the way their annual giving campaigns articulate how donors' gifts align with the schools' missions and…

Institutions of higher education are partially funded by philanthropic gifts to support various initiatives on campus ranging from student scholarships, specific programmatic needs, construction, and everything in between. As Generation Z becomes the predominant generational cohort graduating from colleges and universities, advancement teams must…