Building a successful University fundraising program starts by creating a strong pipeline of major gift donors. This action research project aims to improve the qualification process effectiveness and efficiency by understanding the most valuable indicators and internal perspectives within the data to implement innovative changes. A quantitative…

This dissertation examines the purposes of annual giving fundraising programs at public higher education institutions, particularly whether this fundraising format supports the advancement of education as a public good versus a private benefit good. While research exists on large-gift philanthropy and major gift fundraising at colleges and…

This study explored the drivers for Long Beach City College alumni, a 2-year California community college (CCC), to engage with and donate to their alma mater. Due to the widespread decline in enrollment post-COVID-19 pandemic, institutions face increasing financial insecurity. They must now explore new funding streams. By modeling the success of…

Online education crowdfunding attracts public school teachers with its enormous outsourcing opportunities, but its success is constantly challenged by information asymmetry and information overload. To assist the teachers in successfully collecting teaching funds in crowdfunding, three studies are conducted to address the two challenges.…

This study investigates the relationship between social media engagement and alumni giving, focusing on its contemporary relevance within Historically Black Colleges and Universities (HBCUs). The purpose of the study was to explore alumni perceptions of various social media activities and examine differences based on education level and alumni…

Colleges and universities have increasingly turned to fundraising as an opportunity to meet short- and long-term goals of the institution without increasing tuition and adding to the student loan burden. As a result, there is increased competition among institutions and non-profits to appeal to the motivations of donors to support their…

Due to ongoing financial cuts and budget restraints, community colleges have turned to alumni association fundraising to support their mission and advance their institution. Fundraising for any organization is challenging, but community college alumni institutions have a more difficult time than their university counterparts in recruiting alumni…

The literature on charitable contributions to higher education focuses overwhelmingly on why donors give. This study aims to understand the monetary choice of a contribution, specifically what factors are linked to higher/lower donations. The current research employs the brand communities framework to analyze the role of the strength of the bonds…

The changing financing model for public institutions of higher education has brought into focus the importance of alumni fundraising and the factors that increase the likelihood of giving. Recognizing these dynamics, higher education leaders are increasingly implementing what are known as high-impact practices into the student experience with the…

The purpose of this study was to understand the strength of the relationship between commitment, trust, satisfaction, involvement, and stewardship activities and donor retention as measured by lapsed giving, repeat giving, increased giving, and planned giving. The goal of the study was to support with data the key variables that impact donor…

This study sheds light on how large-scale school fundraising efforts differ according to locations in unequal and segregated cities, putting a greater burden on schools in under-resourced areas. In particular, we compare the large-scale fundraising campaigns of two high schools in contrastingly unequal urban neighbourhoods in one of Canada's…

Intercollegiate athletic departments encounter unique challenges as organizational units of higher education. Among these challenges is generating revenue to support the rising expenses of operating programs, funding coaches' salaries, and investing in facilities. Many athletics departments generate revenue by fundraising through donor-based…

Turnover of major gift officers (MGOs) within university foundations has been a problem for foundations and their affiliated universities. Turnover of MGOs results in less fundraised dollars, fewer donor-fundraiser relationships, and higher incomings costs. Retention of MGOs is vital for foundations' success and directly correlates to the overall…

The relationship between students and higher education is seen to have become increasingly transactional. We approach the study of the student-HE relationship in a novel way, by focusing on students' behaviour post-university, rather than on student narratives. Conceptually, the article builds on multidimensional views of student engagement and…

Philanthropy in higher education consists of gifts of financial funding from individuals, alumni, community advocates, parents, private companies, businesses, or foundations, to support a spectrum of items including scholarships, fellowships, academic programs, professorships, research, or development. In the 21st century, most public and private…