With the decrease in enrollment and increase in cost over the past decade, private colleges and universities have experienced financial hurdles, requiring the need to raise private funds. The financial viability of these colleges and universities depends upon the ability of university presidents to raise money. However, challenges must be overcome…

Institutional Advancement (IA) professionals employed in higher education institutions play a critical role in building relationships with external constituents that lead to philanthropic support for strategic priorities. While IA activities have been part of the fabric of higher education since the 18th century, IA has only been a recognized…

The purpose for conducting the study was to explore and describe the use of alumni societies and associations in community colleges, particularly focusing on the intended outcome of their implementation. To collect data for the study, the research-team developed a survey instrument that was distributed electronically to 250 community college…

Scholars have long documented the intersection between social identity and experiences within higher education. However, we know very little about the role of social identity in shaping alumni engagement with their alma mater, specifically through philanthropic giving. Building upon social identity and social distance theories and the…

Because philanthropic support from alumni and their families is an important source of revenue for American colleges and universities, identifying ways to connect with Chinese students and cultivate philanthropic support from their parents is an essential component of fundraising efforts. In this study, I explored how American university…

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as:…

The Council for Advancement and Support of Education (CASE) and mStoner conducted a survey of how schools, colleges and universities use various digital tools and techniques in alumni relations, communications, fundraising, and marketing. The study focused on how higher ed is adopting various digital tools and integrating them into advancement…

Crowdfunding is a new tool available for Extension professionals and their clients to use to creatively offset the abatement of traditional funding sources. A fund-raising campaign can be set up in minutes, as demonstrated by the work of the 4-H members profiled in this article. Whether there is a need for new equipment or added help for a special…

Since philanthropic support from alumni and their families is an important source of revenue for colleges and universities, identifying ways to connect with Chinese students and cultivate philanthropic support from their parents will be an essential component of fundraising efforts. In this study, I attempt to investigate how Chinese parent donors…

Since Delaware Technical Community College opened its doors over five decades ago, over 50,000 people have graduated from the institution. There are currently 15,000 students enrolled at campuses statewide, and since 97% of those students are Delawareans, there is an extremely large untapped group of individuals who could be engaged to become…

In the past 7 years of working at and in community colleges, the author has seen two distinct trends: (1) Community colleges appear to be ushering in a new era of advancement; and (2) Community colleges themselves are often the biggest impediment to successful advancement efforts. Despite millions of grateful learners and business and community…

Indian universities have been facing difficulty getting world-class status as a very few Indian higher educational institutions have made it through the global rankings. We need to understand the unique challenges of the Indian higher education sector and what academic leaders of globally ranked institutions do to respond to those challenges. The…

This dissertation charts that growth of the profession of fundraising at American colleges and universities. Fundraising has been central to college and university operations from the beginning of American higher education; the fundraising professional, however, is a 20th century phenomenon. From their first campaigns to erect a building or…

Press reports and industry statistics both give incomplete pictures of the outcomes of the Great Recession for U.S. four-year colleges and universities. To address these gaps, we conducted a statistical analysis of all articles that appeared in Lexis-Nexis on a sample of more than 300 U.S. colleges and universities during the Recession years. We…

Three advancement professionals discuss what their colleagues need to understand about their jobs. The Ohio State University Alumni Association is currently integrating into the university's advancement office at the behest of the board of trustees, so Andy Gurd is now working more closely with his development and communications colleagues than…