The literature on charitable contributions to higher education focuses overwhelmingly on why donors give. This study aims to understand the monetary choice of a contribution, specifically what factors are linked to higher/lower donations. The current research employs the brand communities framework to analyze the role of the strength of the bonds…

Industry-academia collaboration (IAC) has long been a source of discussion in various ways. A vital first step toward closing the gap is fostering alumni engagement in industry and academia. Industry-academia collaborations are like earth and water, and they live in harmony. They cannot exist apart from one another. The collaborative effort…

As part of their commitment in the 2022 School Resource Management Strategy to research good practice and share findings with the sector, the Department for Education (DfE) commissioned CooperGibson Research (CGR) and St. Mary's University, to conduct qualitative research exploring school and trust business practices. The research aimed to better…

This guide lists 13 capabilities subdivided into specific sub-capabilities that together constitute the overarching capability. The guide walks through a series of steps to help you identify and prioritise a short list of capabilities that can advance in order to meet a non-govermental organisation's (NGO's) current needs. See "How to Build…

This toolkit helps funders and NGOs to address the challenges they face in assessing organisational development needs. It was developed in partnership with five leading Indian intermediary organisations: Dasra, the Dhwani Foundation, Samhita Social Ventures, Sattva, and toolbox INDIA Foundation. All have extensive experience advising NGOs on their…

Since the 1990s, "customer orientation" marketing has been widely applied to major gifts management of world-class U.S. universities, forming a donorcentered model for major gifts management. It focuses on donor demands management, relationship cultivation and value creation, which has a major effect on university fundraising and…

The role of strategic planning in land-grant institutions of higher education in the United States vary by institution. An ample amount of non-scholarly literature exists on the topic of strategic plan development; however, very little scholarly literature covers strategic plan development, implementation, assessment, or the relationship of…

This article examines the workings of Hampton Institute's external relations program to show how the school developed loyal supporters and donors. By 1900, Hampton was the wealthiest school for African Americans, and its philosophy--stressing vocational education and forsaking political equality--was at its most influential during this time,…

My case study focused on the message communicated through the university's fundraising campaign titled For the Bold and sought to determine if the campaign messaging influenced decision-making of first-generation sophomores (FGS) attending William & Mary as they selected majors and formed career choices. The campaign message emphasized the…

Cause-Related Marketing (CRM), defined as profit motivated giving, is an effective strategy that can be used to demonstrate to students the "good side" of marketing. This paper outlines an experiential project that allowed students to gain a better understanding of marketing principles while also gaining an appreciation for corporate…

With so much attention to the demographic or enrollment cliff, we may have become desensitized to its implications. But as we approach 2025--the first year of contraction--new data indicate that institutions will be contending with steady contraction for most of the next 15 years. Read this eye-opening white paper from RNL to learn what the latest…

In this study, we explore corporate branding as an implicit curriculum and its embedded presence in the school ecology. We discuss ways in which corporate brands infiltrate schools through false generosity in an effort to make sense of the realities of teaching and learning in the presence of embedded branding and advertising. The study concludes…

This article briefly compares the prison system in the United States with progressive correctional systems in the world, before pivoting to discuss the lessons learned from the author's development of the Prison Education Project (PEP). PEP has expanded educational opportunities for inmates in 12 Californian correctional facilities. With the…

The purpose of this study was to conduct a critical discourse analysis of media produced by higher education institutions. The study aimed to uncover how universities manifest diversity, social justice, and neoliberal discourses in their marketing efforts. Diversity discourses differentiate from social justice discourses in that they do not…

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as:…