Cause-Related Marketing (CRM), defined as profit motivated giving, is an effective strategy that can be used to demonstrate to students the "good side" of marketing. This paper outlines an experiential project that allowed students to gain a better understanding of marketing principles while also gaining an appreciation for corporate…

Research was conducted to investigate: (1) whether institutions with any formal campus-wide planning process are significantly more effective at fund raising than their counterparts which lack such a process; (2) whether institutions that engage in overall strategic planning are significantly more effective at raising funds than their peers which…

Fund raising effectiveness in 10 types of higher education institutions and for four major donor groups was studied. Separate analyses were undertaken for public and private institutions of five types (research, doctoral, comprehensive, baccalaureate, and two-year). Donor types were alumni gifts, non-alumni gifts, corporate gifts, and foundation…

Discusses funding from foundations as a solution to the financial problems child care centers are encountering. Examines different types of foundations and their basic characteristics, and proposes ideas for identify and pursuing the most appropriate. Suggests that the process of seeking and receiving foundation funding takes time, effort, and…