The structure and purposes of college and university advisory committees are discussed. An advisory or visiting committee is a voluntary extralegal group of advisors and/or supporters that provide aid in various ways to an educational institution, professional school, department, or major academic division. Advisory committees may be elected by…

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…

Techniques used at Tufts University to evaluate its achievement and goals for institutional development efforts before beginning a new program are outlined, including identifying and assessing competition, finding measures of support volume and importance to the institution, and comparing one's own institution with others in actual and potential…

Discusses the diversity of academic library users and the need for community awareness planning, and describes a program developed at Bowling Green State University libraries that evolved around a celebration of National Library Week. Topics discussed include free computer searches, displays and exhibits, publicity, read-a-thons, fundraising, and…

Perspectives on college and university strategic planning, marketing and public relations, and fund-raising are offered. Also included are previously published journal articles by experts in this area, annotated bibliographies of books and journal articles on these subjects, author/title and subject indexes, and a directory of publishers. Three…

Criteria for evaluating college and university advancement programs are presented, based on the efforts of professional area trustees and advisory committees of the Council for Advancement and Support of Education (CASE). The criteria can be useful in three ways: as the basis of internal audits of advancement programs or program components; as the…

The problems of organizing a group as heterogeneous as community college alumni are difficult but are worth the effort. Alumni associations can enhance public image, influence public opinion and legislators, recruit students, provide employment sources, assist in academic program evaluation, provide general guidance, and contribute financially to…

Based on a research study that assessed the process of institutional advancement at selected small, independent colleges, this monograph provides data designed to help small college presidents, trustees, and advancement personnel focus on the advancement of their institution rather than its termination. Chapter One discusses the concept of…

Library literacy programs may be on-going or short-term, formal or informal, large or small. Librarians need to be aware of these programming options and select the program appropriate to their community's literacy needs and the resources the library can make available. This manual is designed to assist librarians in considering options and…

The historical role of institutional advancement and the specific activities and trends currently affecting it are reviewed, and four strategies for advancement programs are suggested. Institutional advancement includes alumni relations, fund-raising, public relations, internal and external communications, and government relations, and its…

Detailed practical information is provided in this guidebook describing the services and resources needed to increase the participation of rural minority women in training for non-traditional jobs. Designed for use by a variety of organizations (women's clubs, service organizations, government agencies, and vocational/technical schools), the…

The organization and implementation of a community school program is discussed under the topics of citizen participation, functions of the community school council, organizational procedures, and coalition building. Community education consists of two components: the provision of a broad diversity of learning opportunities (after-school programs,…

This handbook is designed to aid teacher advisors in organizing and operating a chapter of Health Occupations Students of America (HOSA) in Kentucky high schools. The handbook consists of 15 chapters covering the following topics: background and purpose of HOSA; organizational structure; organizing a chapter; membership and leadership;…

Indiana's youth workers are highly motivated, well-educated, experienced, and satisfied with their jobs. They cite these three top challenges of their jobs: funds, family support, and sufficient staff to share time-consuming duties. Researchers cite these key components to develop first-rate programs that meet youth needs: low staff-student ratio,…