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Vinuales, Gema; Harris, Judy – Marketing Education Review, 2017
Students implemented social media campaigns to raise awareness and funds for nonprofit organizations. Teams in one section of the course worked on a designated client-sponsored project (CSP), while teams in another section chose their own nonprofit organizations. Although both the CSPs and non-CSPs were evaluated favorably, students who worked on…
Descriptors: Experiential Learning, Social Media, Student Projects, Fund Raising
Hendricks, Michael; Plantz, Margaret C.; Pritchard, Kathleen J. – New Directions for Evaluation, 2008
In 1996, United Way of America (UWA) developed and began disseminating the most widely used approach to program outcome measurement in the nonprofit sector. Today an estimated 450 local United Ways encourage approximately 19,000 local agencies they fund to measure outcomes. The authors first describe and then assess the strengths and limitations…
Descriptors: Nonprofit Organizations, Program Evaluation, Program Effectiveness, Community Programs
2002
This document is designed for use by community organizers in creating, developing and maintaining an intergenerational program. Starting with a brief overview of the Maryland Intergenerational Coalition, the document describes (in short, bulleted entries) the activities and accomplishments of various intergenerational programs in Maryland, such as…
Descriptors: At Risk Persons, Church Role, Churches, Community Programs