Industry-academia collaboration (IAC) has long been a source of discussion in various ways. A vital first step toward closing the gap is fostering alumni engagement in industry and academia. Industry-academia collaborations are like earth and water, and they live in harmony. They cannot exist apart from one another. The collaborative effort…

As part of their commitment in the 2022 School Resource Management Strategy to research good practice and share findings with the sector, the Department for Education (DfE) commissioned CooperGibson Research (CGR) and St. Mary's University, to conduct qualitative research exploring school and trust business practices. The research aimed to better…

The United States is trailing competing nations in science, technology, engineering and math (STEM) education threatening the prosperity of our nation's most vital industries. Internationally, our students rank below other large or high-income economies in math and science assessments while interest and proficiency in STEM-related careers is…

Some Historically Black Colleges and Universities (HBCUs) lack effective business strategies, creating barriers to student success and institutional financial stability. Grounded in the complexity and systems theory, the purpose of this qualitative multiple case study was to explore strategies HBCU leaders use to sustain the financial stability of…

In this study, we explore corporate branding as an implicit curriculum and its embedded presence in the school ecology. We discuss ways in which corporate brands infiltrate schools through false generosity in an effort to make sense of the realities of teaching and learning in the presence of embedded branding and advertising. The study concludes…

While growth in U.S. community colleges has been significant, a primary challenge associated with growth has been the source of funding, which is comprised of tuition, local taxes and state aid. There has been a significant shift away from state funding towards fundraising and higher tuition costs which presents challenges. The shift away from…

A corporate sponsorship program, built on an appropriate knowledge base, can help bridge the funding gap that exists in interscholastic athletics between the cost of fielding teams and decreasing budget allocations. This article describes sponsorship in its most effective form as a business concept, the value that athletic departments provide to…

As schools continue to integrate technologies into every aspect of school life, those technologies are being harnessed to amplify corporate marketing and profit-making, extending the reach of commercializing activities into every aspect of students' school lives. Although marketers' school-focused efforts are often billed as "innovative"…

Students implemented social media campaigns to raise awareness and funds for nonprofit organizations. Teams in one section of the course worked on a designated client-sponsored project (CSP), while teams in another section chose their own nonprofit organizations. Although both the CSPs and non-CSPs were evaluated favorably, students who worked on…

There is a lot of money to be made from marketing to children. Children make spending decisions about their own cash, they influence their parents' spending decisions--and they have their whole purchasing lives ahead of them. For these reasons, marketers have, over the years, done everything they can to create a "360-degree" marketing…

Fifteen years ago, the Australian state of Queensland was famous more for its beaches than for its brain power. Fellow Australians thought of Queenslanders as miners, farmers, or surfers, not as professors or scientists. When Queensland announced in 1998 that it was planning to become a "Smart State," or a knowledge economy, locals…

When Tim Clevenger became executive director of the University of Oregon Alumni Association in 2011, he was dismayed to learn that revenue, including paid memberships, was steadily declining. The association staff and board of directors considered multiple strategies to boost earnings, with stabilizing and growing dues revenue high on the list.…

Strapped for cash, a Massachusetts high school creates its own venture capital fund to incentivize teachers to create programs that improve student learning. The result has been higher test scores and higher job satisfaction. One important program is credited with helping close the achievement gap at the school, while others have helped ambitious…

In 2001, Clif Bar & Company, makers of LUNA: The Whole Nutrition Bar for Women, debuted LUNAFEST[R], an international touring film festival that showcases short narrative and documentary work of female filmmakers and raises money for the Breast Cancer Fund and other nonprofit women's organizations. A pre-packaged film festival with clear and easy…

Growing numbers of colleges and universities, as well as independent schools, are targeting parents, grandparents, and other nonalumni friends for gifts to meet institutional needs and, at many public institutions, replace appropriations lost to Draconian state cuts. Such efforts have taken root despite parents shouldering ever-climbing college…