The education of postsecondary students has become an increasingly cost-intensive enterprise, and many higher education institutions are now reliant on philanthropic support to meet their financial needs. Higher education advancement offices face mounting pressure to perform at extraordinary levels. Magnifying the urgency of the work, colleges and…

This essay, shortlisted for the AHUA Dr Jonathan Nicholls Memorial Essay Prize, addresses recent policy attention on student maintenance funding in the United Kingdom. It proposes the establishment of a graduate-funded endowment in lieu of other measures such as increased parental contributions or the imposition of a graduate tax. After discussing…

Cause-Related Marketing (CRM), defined as profit motivated giving, is an effective strategy that can be used to demonstrate to students the "good side" of marketing. This paper outlines an experiential project that allowed students to gain a better understanding of marketing principles while also gaining an appreciation for corporate…

The study aims to identify the perceptions of the principals of public schools in Kuwait regarding the importance of diversifying the sources of school financing, the actual measures taken to increase the sources of school financing and the obstacles in the way of increasing the sources of school financing. The study uses the futures studies'…

This article lays out an approach for introducing students to the writing demands of crowdfunding platforms using a genre-driven research report. Using genre theory and genre ecologies, students leverage primary research to map the genre norms and writing demands within a specific area of a crowdfunding platform, generating a data set to help them…

With so much attention to the demographic or enrollment cliff, we may have become desensitized to its implications. But as we approach 2025--the first year of contraction--new data indicate that institutions will be contending with steady contraction for most of the next 15 years. Read this eye-opening white paper from RNL to learn what the latest…

The purpose of this study is to investigate the essential experiences and skills required for successful and effective leadership at Tribal Colleges and Universities (TCUs) in the United States. Utilizing Weick's seven properties of sensemaking as a framework, this study examines how participants developed their sensemaking abilities regarding…

The Voluntary Support of Education (VSE) annual survey has collected data on fundraising outcomes in higher education institutions in the United States. It is regarded as the definitive source of information on philanthropic support of those institutions. Data from the survey are used to estimate total charitable support of all institutions of…

This is a quantitative research study designed to understand internal and external variables that influence annual fund performance at international schools. The study examined 1365 international school websites for financial data and found a sample of 69 institutions that had annual fund giving data that were publicly available. These 69 annual…

This study examines the language used in the campaign descriptions (CDs) posted by nonprofit organizations (NPOs) through www.globalgiving.org, an international fundraising platform for nonprofits around the world. The purpose of this study aims to identify the similarities and differences among those that occurred in the campaign descriptions of…

Faculty who are interested in activism and social justice often struggle with how to integrate principles of community activism into courses that have been traditionally designed to prepare students for careers in the corporate world. Most public relations textbooks now dedicate a section or chapter to corporate social responsibility due to its…

This new analysis, which examines the political campaign contributions from those most active in education reform, finds that the movement is populated by individuals who support Democratic candidates for public office. The bottom line: The leading participants in the school-reform "wars" are mostly engaged in an intramural brawl, one…

This research sought to determine whether measures of deans' perceived fundraising self efficacy and fundraising knowledge/behavior were predictive of the number of new major donors and amount of funds raised by their colleges over a 1-year period. The sample came from a national pool of academic deans at public Doctoral Institutions, Highest…

This is the second year that the Voluntary Support of Education (VSE) survey--the longest-running and most-comprehensive survey of charitable giving to U.S. higher education institutions--has been under the auspices of the Council for Advancement and Support of Education (CASE). The brief that follows outlines basic findings from the 2019 survey,…

The study of participation from a socio-interactional perspective relates to the exploration of the interactional practices displayed by interactants and the close examination of the multimodal resources they employ. Here we observe the language choices made by 2 teachers and 10 students who participate in a "WhatsApp" chat over the…