Marketers of financial products are always interested to study the attitude of investors, but rarely any researcher or industry practitioner focused on the factors that precede the attitude in order to reach the purchase intention of financial customers (individual-investors). Hence, this study is intended to investigate the structural…

Building a successful University fundraising program starts by creating a strong pipeline of major gift donors. This action research project aims to improve the qualification process effectiveness and efficiency by understanding the most valuable indicators and internal perspectives within the data to implement innovative changes. A quantitative…

With its unique perspective, this phenomenological study focused on the challenges college presidents face in fundraising at Evangelical Lutheran Church in America (ELCA) institutions of higher education. As financial pressures grew, fundraising became a central responsibility for presidents, particularly in faith-based institutions where…

This dissertation examines the purposes of annual giving fundraising programs at public higher education institutions, particularly whether this fundraising format supports the advancement of education as a public good versus a private benefit good. While research exists on large-gift philanthropy and major gift fundraising at colleges and…

This study explored the drivers for Long Beach City College alumni, a 2-year California community college (CCC), to engage with and donate to their alma mater. Due to the widespread decline in enrollment post-COVID-19 pandemic, institutions face increasing financial insecurity. They must now explore new funding streams. By modeling the success of…

School districts across the U.S. have adopted funding policies designed to distribute resources more equitably across schools. However, schools are also increasing external fundraising efforts to supplement district budget allocations. We document the interaction between funding policies and fundraising efforts in Chicago Public Schools (CPS). We…

In this paper, we focused on the decade of philanthropic funding before the current increase in philanthropy to HSIs (2006/2018). We offered a descriptive overview detailing which philanthropic foundations have provided the largest share of support, the HSIs receiving these gifts, and the areas of focus targeted by these donations. We contributed…

Intercollegiate athletics and fundraising expectations, at institutions of higher education, continue to increase and the pressure on athletic fundraisers has never been greater. There has been little study on the effects of organization structure and design and its effect on fundraisers that work to raise funds for the athletic department. This…

This paper examines changes from 1996-2019 in U.S. parents' time investment at their children's schools using data from the National Household Education Survey (N [approximately equal to] 116,000). The most common way parents spend time at their child's school is by attending a general school meeting, which rose from 76% to 85% over this period.…

In a globally austere policy context, state financing of public services has been positioned as perennially "in crisis" with private intervention a positive solution. There is a general assumption -- in education policy and practice -- that philanthropic donations can be a solution to reduced public funding of schooling. While much…

Online education crowdfunding attracts public school teachers with its enormous outsourcing opportunities, but its success is constantly challenged by information asymmetry and information overload. To assist the teachers in successfully collecting teaching funds in crowdfunding, three studies are conducted to address the two challenges.…

As with many Volunteer Programs, volunteerism at Filoli began in support of a fledgling organization in 1975. Initially a separate nonprofit, Friends of Filoli was created with the purpose of fundraising and other support, but was dissolved in 1989 as it was not self-sufficient. The leadership structure, however, remained and later merged with the…

Crowdfunding in research refers to raising funds by scientists for various research related tasks using crowdfunding platforms. In spite of growing academic interest, there is still a lack of understanding of the various aspects of the above concept. In particular, identification of antecedents, consequences, and limitations is important in…

This study explored foundation giving in the field of higher education philanthropy in Texas. Utilizing Fligstein and McAdam's conceptual framework, I found that a field-level analysis at the state level uncovered distinct profiles or groups of foundations hidden in the observed data over time. Texas was an interesting case because of its legal…

This study investigates the relationship between social media engagement and alumni giving, focusing on its contemporary relevance within Historically Black Colleges and Universities (HBCUs). The purpose of the study was to explore alumni perceptions of various social media activities and examine differences based on education level and alumni…