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Yousaf, Salman; Fan, Xiucheng; Laber, Fahad – Journal of Marketing for Higher Education, 2020
The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…
Descriptors: Marketing, Higher Education, Foreign Students, Student Recruitment
Rodríguez-López, Carlos; Salas-Fariña, Zeus M.; Villa-González, Emilio; Borges-Cosic, Milkana; Herrador-Colmenero, Manuel; Medina-Casaubón, Jesús; Ortega, Francisco B.; Chillón, Palma – Health Education & Behavior, 2017
Active commuting to school has health implications among young people. We aimed to (a) examine the patterns of commuting to school in children and adolescents regarding gender and area of residence, (b) study the association between distance from home to school and mode of commuting, and (c) identify the threshold distance below which young people…
Descriptors: Physical Activities, Transportation, Correlation, Regression (Statistics)