Population shifts directly affect the bottom line, so the basics of demography are now basic to business as well. Demographics combine demographic data with socioeconomic and geographic factors to help business and other managers know the market for the goods and services they offer. This guide explains market, product, and site analyses,…

Techniques used by large and small institutions to trace and keep track of alumni are outlined, based on data from a national survey. Additionally, two articles on recordkeeping are presented. For 19 of the 27 institutions surveyed, information is provided on: institutional data regarding alumni population, staff assigned to tracing lost alumni,…

The document explains geographic concepts, products, and programs developed by the Census Bureau to assist users in analyzing census data for geographic areas. Emphasis is on small-area data such as census tracts, city blocks, minor civil divisions, incorporated places, congressional districts, and wards. Also presented are data for larger units…

The statewide population data presented in this document should assist education program planners and policymakers in making judgments about the priority educational needs of adults in different areas of Colorado. Arranged into 4 major sections, the document presents over 35 statistical tables about Colorado's population size and growth, age and…