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Normand, Guessler – Foreign Language Annals, 1986
The University of Toledo developed a course, primarily for its undergraduate business administration students, to hone their awareness of how business practices and approaches are shaped by culture. The course also aims to give students the opportunity to function effectively in the increasingly international environment of business. An outline…
Descriptors: Business Administration Education, College Second Language Programs, Cultural Awareness, Foreign Countries
Goodwin, June; And Others – 1995
Three reports present identification and analysis findings on a business language program offered at the Hong Kong Polytechnic University for the learning of French, German, and Japanese, sponsored by the Department of English. The goal was to teach students the languages so that they may function in foreign company representative offices in Hong…
Descriptors: Business Communication, Business Education, Foreign Countries, French