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Little, D. G.; Grant, A. J. – 1986
A self-instructional program in German for undergraduate students of engineering at Trinity College, Dublin, was developed based on a questionnaire of student needs, language experience, and preferred instructional methods. The course design and instructional materials for the program emphasized oral/aural skills; moreover, counseling and academic…
Descriptors: Academic Achievement, College Second Language Programs, Counseling Services, Engineering Education
Gerzymisch-Arbogast, H. – 1988
The status of different approaches to teaching business English in West Germany are explored, and it is concluded that business profiles, business situations, and the development of language skills must be considered in designing a business language course. The concept of interactive business competence in English and German as a basis for…
Descriptors: Business Administration Education, Business Communication, Business English, Communicative Competence (Languages)
Ambacher, Robert – 1986
At Millersville University (Pennsylvania), business German is taught in the German section in a two-semester introduction at the sophomore level, a junior-level advanced course, and a senior-level translation course. These four courses are augmented by introductions to business and economics, both taught in English outside the German section.…
Descriptors: Business Administration Education, Business Communication, Class Activities, College Second Language Programs
Bjoernoe, Gudrun – 1987
The Niels Brock School of International Business in Denmark, an upper-division institution, offers a unique program in which students spend half of their time at the school and half in a real job in a participating export company. The participating companies are actively involved in developing program content and design, including joint…
Descriptors: Business Administration Education, Cooperative Education, English (Second Language), Field Experience Programs
Cothran, Bettina F. – 1987
Georgia State University has developed undergraduate applied language programs in commercial French, German, and Spanish combining practical with theoretical studies. The curricula stress the communicative aspect of language, and are based on the content of certification examinations given in France, Germany, and Spain. Two upper-level courses in…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Communicative Competence (Languages)
Hall, John; Bankowska, Anne – 1994
A Scottish study of foreign/second language instruction for vocational purposes focused on teaching methods, skill assessment methods, and teacher and student perceptions of the effectiveness of different instructional approaches. Nine case studies of second language programs (French, German, Japanese, and Spanish) were conducted. Programs…
Descriptors: Advanced Courses, Case Studies, Classroom Techniques, Difficulty Level
Voght, Geoffrey M., Comp. – 1986
Forty-five conference papers are presented in six sections: getting started in languages for special purposes (concerning teaching, curriculum development, finding, and resources); Spanish for business and the professions; French for business and the professions; other languages (English as a second language, German, Arabic, Mandarin Chinese, and…
Descriptors: Arabic, Business Administration Education, Business Communication, Cultural Context