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King, S. Carl, Ed.; Torres, Sixto E., Ed. – 1989
Eleven papers cover the Language and International Trade Program at Clemson University, similar foreign language programs at other universities, and the role of government funding in the development of such programs. The papers include the following: (1) "The Language and International Trade Program at Clemson University: Remarks on Program…
Descriptors: Business Communication, Business Education, Federal Aid, German
Heinze, Karin U. – 1990
The University of Rhode Island's International Engineering Program leads to two degrees: a B.A. in German and a B.S. in engineering. A major problem in program development was lack of appropriate instructional materials and recommended methodology for technical German courses. An instructional unit on the diesel motor illustrates how materials…
Descriptors: Classroom Techniques, College Second Language Programs, Course Descriptions, Engineering Education
Grandin, John M. – 1988
The development of the University of Rhode Island's International Engineering Program, particularly the German language instruction component, is described. A committee addressed four questions: (1) whether there is tangible evidence that it is desirable for technologists to learn a second language; (2) why engineers avoid foreign language study;…
Descriptors: Educational Needs, Engineering Education, German, Higher Education
Elling, Barbara – 1984
As a result of increasing interest in merging business and the humanities in the college curriculum and the efforts of many German and American organizations working together, a test was developed to measure the German language competence of American students planning to work for American companies trading with or located in West Germany or for…
Descriptors: Business Communication, College Second Language Programs, Communicative Competence (Languages), Cross Cultural Studies
Davis, R. Leslie – 1985
In response to the need for improved international trade in Ireland, an undergraduate program of applied languages and international marketing was developed at the National Institute for Higher Education, a unique Irish technological university in Dublin. In the first year, students study French and German and four business subjects (marketing,…
Descriptors: Business Administration Education, College Second Language Programs, Competitive Selection, Degree Requirements