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Kethüda, Önder – Journal of Marketing for Higher Education, 2023
Positioning strategy and ranking are critical issues in an increasingly competitive higher education landscape. Unless there is conceptual congruence between positioning strategies and rankings, the signals may become diffused and confusing for prospective students. This paper seeks the congruence between positioning strategies and ranking. Since…
Descriptors: Marketing, Higher Education, Universities, Reputation
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Hou, Angela Yung Chi; Hill, Christopher; Justiniano, Dewin; Yang, Connie; Gong, Quan – Journal of Education and Work, 2021
Driven by global rankings and national quality assurance (QA) initiatives, Taiwan's higher education institutions were encouraged to develop strategic plans and initiatives, in order to improve graduate student employability. The purpose of this study is to explore the polices and strategies adopted by Taiwanese higher education institutions, with…
Descriptors: Correlation, Employment Potential, College Graduates, Reputation
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Matic, Jennifer L. – Globalisation, Societies and Education, 2019
This paper examines the potential negative consequences of the internationalisation of American higher education from the perspective of positional competition theory. This analysis suggests that internationalisation efforts undertaken by colleges and universities contribute to positional competition between students vying for admission, between…
Descriptors: Competition, Global Approach, Commercialization, Higher Education
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Delgado-Márquez, Blanca L.; Escudero-Torres, M. Ángeles; Hurtado-Torres, Nuria E. – Higher Education: The International Journal of Higher Education and Educational Planning, 2013
In an educational context characterised by globalisation, reputation constitutes a crucial issue for today's higher education institutions. Internationalisation of higher education is often seen as a potential response to globalisation and, consequently, higher education has become increasingly internationalised during the past decade. In…
Descriptors: Reputation, International Education, Teacher Effectiveness, College Graduates
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Mok, Ka Ho; Han, Xiao – Journal of Higher Education Policy and Management, 2016
In the past few decades, the internationalisation of higher education has become an increasingly popular trend across different parts of the globe. The fierce global competition and the aggravating unemployment rate, coupled with low teaching and research quality revealed by universities in mainland China, have inevitably compelled a growing…
Descriptors: Foreign Countries, Brain Drain, Study Abroad, Higher Education
Schoenfeld, Gregg – Graduate Management Admission Council, 2011
Each year for the past 12 years, the Graduate Management Admission Council[R] (GMAC[R]) has conducted a survey of graduate management education students in their final year of business school. This Global Management Education Graduate Survey is distributed to students at participating business schools. The survey allows students to express their…
Descriptors: Student Needs, Business Administration Education, Graduate Surveys, Student Surveys