Purpose: This study aims to explore how the national quality assurance system pushes the obtainment of international accreditation and investigates the dual pursuit of international and national accreditations by higher education institutions (HEIs), focusing on the urgency, challenges and success factors involved in leading and managing the…

Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in…