The Reading Seed Programme (RSP), an in-house literacy program inaugurated by Sarawak's State Library (PUSTAKA Negeri Sarawak, Malaysia), has the potential to become the country's primary literacy initiative, particularly in terms of fostering a reading culture. The purpose of this paper is to empirically establish the reliability of survey measures as well as the feasibility of this toddler literacy program. The findings revealed that RSP capable enculturates effectively and has a significant positive impact on toddlers' reading ability. Nonetheless, the early childhood reading literacy program must consider each learner's unique learning style, incorporate updates or monitoring systems, improve training, develop a strategic plan outlining RSP outcomes, and clearly communicate the program's attitudinal components in relation to the desired results. [Note: The page range (112-131) shown on the PDF is incorrect. The correct page range is 112-130.]