In the Anglophone jurisdictions, higher education policy is over-determined by economic policy and subjected to neoliberal regulation based on quasi-market competition between corporatised institutions, regulated by performative comparisons, tuition fees, and outputs imagined as commodities. England installed marketisation in successive policy changes between the Thatcher government's introduction of commercial fees for international students in 1979 and the full-fee market for domestic students, supported by subsidised income-contingent loans, in 2012. Policy commitment to public good outcomes (the collective and non-pecuniary individual benefits of higher education) was largely emptied out, leaving only attenuated proxies such as widening participation and research impact. Responsibility for public good outcomes was transferred from government to institutions. Following a discussion of Anglophone concepts of 'public' and an overview of key policy reports from 1963-2019, the paper reports on qualitative research into approaches to higher education and public good in England. There were 24 semi-structured interviews, with middle and senior manager-leaders in two universities and policy professionals. Nearly all advocated a broad public good role, in contrast to policy in England, and provided examples of public outcomes in higher education. However, these concepts lacked clarity, while at the same time the shaping effects of the market were sharply understood.