Aim/Purpose: This study investigates the key factors influencing the adoption and use of artificial intelligence (AI) applications among researchers, focusing on effort expectancy, satisfaction, perceived ease of use, and perceived usefulness, which shaped attitudes and drove AI adoption as a research assistant. Background: AI tools have rapidly…

Marketing instructors increasingly are using artificial intelligence (AI) to improve efficiency in course planning and assessment. However, scholarship has yet to show how such use impacts student evaluations, which are often skewed by gender bias. Toward this aim, we conducted a quasi-experiment in which college-student participants viewed…

Current technologies for qualitative data analysis treat all types of data analysis as a homogeneous category, and for this reason, the value of other technologies for a discourse analysis of transcripts is not well examined. Therefore, the current study addresses how qualitative data can be analyzed by a learning analytic tool, such as Knowledge…

During the past two decades, technology-mediated task-based language teaching (TMTBLT) has received great attention among scholars and practitioners in the EFL context. However, exploring the perceptions of teachers and students enacting TMTBLT in EFL teaching from the dimensions of various tasks and English skills remains under-explored. To fill…

In the path of academic writing, authors accomplish certain interactions with their readers through the means of meta-discourse markers such as hedges and boosters. There have been many studies that dwell on the function of meta-discourse markers (Abdi, Rizi, & Tavakoli, 2010; Crismore, 1984; Hyland, 1999, 2000, 2001; Longo, 1994). However,…