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Direct linkCampbell, Heather – ProQuest LLC, 2022
As the technological world continues to grow and expand, the use of social media marketing continues to increase. Graduate programs looking to increase the number of applications received can turn to Facebook to market their programs. This study looks at the use of self-presentation, from a graduate program level of Facebook use, to create content…
Descriptors: Social Media, Marketing, Student Recruitment, Graduate Study
Peer reviewedFix, Rebecca L.; Silverstein, Madison W.; Nuhu, Nadratu; Gray, Wendy N. – Mentoring & Tutoring: Partnership in Learning, 2020
Although strides towards inclusivity and racial equality have been made in graduate education, many barriers to graduate education remain for racial/ethnic minorities. In response, we created Scholars Committed to Opportunities in Psychological Education (SCOPE), a mentor-based program for racial/ethnic minority undergraduates. 63 racial/ethnic…
Descriptors: Mentors, Teaching Methods, Undergraduate Students, Minority Group Students
Dahlin-Brown, Nissa – Journal of Marketing for Higher Education, 2005
"U.S. News & World Report" has published a ranking of the top 50 MBA programs since 1990. Today, there are more than a half dozen different rankings of MBA programs and they are so popular and powerful, that prospective students, alumni, legislators, college presidents, deans, and admissions officers wait with bated breath to see where their…
Descriptors: News Media, Business Administration Education, Graduate Study, Achievement Rating
