Faculty and staff at Indiana University-Purdue University Indianapolis (IUPUI) have developed several tools to assess campus civic engagement initiatives. This chapter describes the IUPUI Faculty Survey and the Civic-Minded Graduate Scale, and reports on findings from campus-based assessment and research.

Both routine monitoring reports and special studies contribute to effective fund-raising efforts and the provision of services to alumni of the Massachusetts Institute of Technology. A long-range strategy committee was established to determine market-research needs and approaches and to establish long-term alumni-relations priorities. The alumni…

Evaluates the success of the Cornell Tradition Program, designed to encourage current undergraduate aid recipients to give back to the university after graduation. Results indicate institutional efforts can have a positive impact on the long-term giving behavior of alumni. The Input-Commitment-Environment-Output model used shows promise as a tool…

A review of some alumni research conducted at Stanford University (California) and the ways the findings have been used indicates the range of development and alumni-relations issues for which market research can be valuable. It also demonstrates the value of ongoing, rather than occasional, research. (Author/MSE)

Launching an alumni survey requires consultation with many campus constituencies, thoughtful decisions about intent and content, careful planning of all operational procedures and proper promotion. Census surveys, telephone versus mail surveys, decisions on data entry, timelines, costs, publicizing, etc. are discussed. (MLW)

This chapter addresses the opportunities and challenges of using alumni research in Spain.

Sophisticated computers and statistical software offer expanded opportunities for elaborate data analysis but also require careful preparation of data and thoughtful selection of analytical techniques. Data preparation, organization of data analysis, and dissemination of the results are discussed. (MLW)

This chapter discusses applications of alumni research at the University of Kassel and key results from the CHEERS study: Careers After Higher Education--a European Research Study. (Contains 5 tables and 1 figure.)

Describes the Collegiate Results Instrument (CRI), which measures a range of collegiate outcomes for alumni 6 years after graduation. The CRI was designed to target alumni from institutions across market segments and assess their values, abilities, work skills, occupations, and pursuit of lifelong learning. (EV)

Discusses the uses to which the Collegiate Results Instrument (CRI), discussed in another article in this issue, can be put by institutions and prospective students. Explores: What does the CRI teach an institution about its signature in the marketplace? How different are those signatures? Do they differ within and across market segments? What…

This chapter discusses the evolution of alumni studies in the United States and how alumni data can be used to inform public policy.

Followup studies of former students provide important information for higher education institutions. Careful planning, early involvement of users of the information, and multiple data presentation strategies are some keys to success for such studies. (MSE)

Comparative alumni research data can be used by individual institutions and entire sectors of higher education to study, improve, and promote themselves. A large multi-institutional alumni study in Pennsylvania provides an example of the methods and benefits of such research. Aggregate findings in 11 key areas and specific key subgroup profiles…

Institutions increasingly use alumni feedback in such areas as program review, curricular planning, budget allocation, student assessment, services, and recruitment. The Ohio University alumni research program is described. (MLW)

This chapter uses a case study to develop a set of contexts and conditions for improving the alignment of purposes of alumni survey research within and across higher education institutions. (Contains 2 tables.)