This qualitative research study was designed as an exploration of the phenomena of alumni non-donors of Historically Black Colleges and Universities (HBCUs). Successfully securing private voluntary support is one of the most critical challenges for higher education institutions as traditional sources of financial support diminish, and alumni…

One of the objectives of the Strategic Planning Commission at Virginia Wesleyan College was to enhance alumni loyalty. To that end, a survey was developed to study alumni loyalty, beginning with developing a definition of a loyal alumnus/a as one who acknowledged the unique contributions of the college in his or her personal and professional…

Questions posed about the practicality of postsecondary education have led many institutions to survey the graduates themselves. The Southern Regional Education Board report cites studies conducted by the University of North Carolina and the Tennessee Higher Education Commission. The surveys concern the age of graduates, the type and amount of…

Five graduate students of Indiana University undertook an attitude study of Bethel College alumni and their parents in early 1977. Two questionnaires were developed by an independent consulting firm for use in the study. Data were analyzed by computer. The questions concerned: alumni giving; financial support of the student; housing; student…