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Parsigian, Elise K. – 1996
Suggesting that the need for creative thinking, creative problem solving, and creative presentations binds the components of the field of communication (journalism, advertising, and public relations), this book presents a guide to proposal thinking and proposal writing for anyone in the field of communication. The book helps readers evaluate,…
Descriptors: Advertising, Audience Analysis, Creative Thinking, Grantsmanship
Peer reviewedLenk, Margarita Maria – Michigan Journal of Community Service Learning, 1997
One college's multisemester community service learning project involves upper-level accounting-information students in field research, grant writing, and problem solving for nonprofit organizations. A professional organization provides the funding needed to perform this service for nonprofit organizations across the state. The approach may be…
Descriptors: Accounting, Agency Cooperation, Grantsmanship, Higher Education
