The following paper assesses the roles played by semiotics in graphic design and in graphic design education, which both reflects and shapes practice. It identifies a series of factors; graphic design education methods and culture; semiotic theories themselves and their application to graphic design; the two wings of Peircian semiotics and…

States that in "The New Typography," Jan Tschichold explicates a functionalist and information-based theory of typographic design and demonstrates its application in numerous typographic examples of varied genres. Outlines Tschichold's typographic position; analyzes his style of visual communication; and considers subsequent developments…

Reconsiders the usual typologies of diagram presentations, questioning accepted taxonomies. Examines diagrammatic structures, revealing some hardened categories. Suggests that new discoveries can be made if questions are raised about how information is framed. (SR)